Free to charge?! Ancient Ming sells ice water for 1 yuan!

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Recently, when many customers opened the Guming Mini programs to place orders, they found that the official menu was quietly updated, and a glass of ice water with a unit price of 1 yuan was put on the shelves.

Curious users placed an order after the launch of the new product. It was confirmed that it was packed in plastic cups with ice cubes and drinking water. After receiving it, customers inserted a straw and drank it like ice mineral water. There is nothing special about it.

Although Gu Ming's new product is plain and unremarkable, netizens looked at this cup of colorless and transparent liquid and couldn't help but burst into various wonderful thoughts.

Some people say that you can add espresso or coffee liquor to get a low-cost iced American style; others plan to take it to a milk tea shop to ask for a brown sugar wave and pour a bottle of milk to make a cheap cup of added tea; others say that you can throw two slices of lemon and plum into the ice water and get the same kind of plum lemonade as Gu Ming, saving several yuan at once.

Even if nothing is added, in the eyes of consumers, this cup of ice water is still a cost-effective product."It's okay to buy a cup of more than 500 milliliters of water with ice for one yuan","It's really worthless for one yuan to drink ice water in summer, which is cheaper than mineral water."

However, many netizens said that many chain brands or roadside tea shops, cafes, etc. currently provide free drinking water services,"But in this case, I go to kfc and ask for a cup for free.""McDonald's does not charge. I work part-time at McDonald's. I often need hot water, warm water, cold water, ice cubes and 80° water","Just go to a coffee shop and ask for a cup of water, unless you must need ice, otherwise why must you spend this money?"

Others pointed out that in fact, if you bring your own cup to the ancient tea store to explain your needs, you can basically get a free cup of ice water from the employee without having to spend 1 yuan to buy it.

Some Guming workers also share the same view, believing that the brand side is superfluous, and some even question "Will anyone really buy it?" In addition, the employee revealed that in fact, the cost of a packaging cup used for drinks is 70 cents. If the cup is filled with ice cubes and drinking water, and is matched with a straw, the cost of a cup of ice water exceeds its own selling price. Frankly speaking, every cup of ice water sold is a loss-making business for the store.

Last year, Mixue Ice City launched a 1-yuan ice cup in response to the current trend, causing heated discussions across the Internet. However, in fact, too many franchisees applied to remove the 1-yuan ice cup because it could not bring profits to the store, resulting in consumers who wanted to buy ice cups. Can't buy it. Now Gu Ming also put 1 yuan ice water on shelves, in the eyes of netizens may fall into a similar ending, indicating that the official is not as good as "lose money to earn money," directly clearly stipulate that stores can provide guests with free ice water, with this service to win public praise.

However, some people think that Gu Ming's listing of a glass of ice water on the menu is a thoughtful move. While many tea and coffee shops are willing to provide free drinking water to those in need, there are businesses like Lucky that refuse to provide ice water because of food safety risks, and for some people, some people are ashamed to ask for ice water directly.

Therefore, the brand will be a glass of ice water clearly marked the practice in their view not only can save guests and staff communication links, but also can make embarrassed people enjoy this glass of ice water peace of mind,"don't because of free and crazy nod thanks."

Picture from: Xiaohongshu

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