Sudden! Bawang Tea Lady has many drinks removed from all channels?!
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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop
Recently, an account on the social platform posted a notice to remove a product from all channels suspected to come from within Overlord Tea Girl, which triggered discussions among many netizens.
According to the content of this notice, the four materials of Rose Narcissus, Green Orange Pu 'er, Rose Pu' er and Baked Yellow Tea and the associated eight tea drinks will be removed from the shelves through all channels starting from May 9, 2025. The drinks involved include limited drinks such as "Jinwu Fuyao","Qianlong No. 1", and "Qingshanqi Valley" that attracted fans to try after they were put on shelves last year, as well as "resident players" such as "Go to Yunnan".
Hearing this breaking news, a large number of fans couldn't believe it. The comment area wailed all over,"Going to Yunnan and Fuyao with Jinwu is spiritual food","Give me back the Qingshan Valley!! "," Why did you take off the shelves and go to Yunnan "," My happiness is halved "," I really like Qianlong No. 1 "," I want to drink a cup of Qingshan Qigu "," Why are the roses gone?"
While sad, some people want to drink a few glasses quickly before the drinks are off the shelves to remember the beautiful taste of "white moonlight." However, as soon as I opened the official Mini programs and prepared to place an order, I found that several drinks on the list had been sold out. In response, regular visitors pointed out that this situation did not happen recently. A few months ago, consumers reported on social media that restricted drinks such as "Qingshan Qigu" in some stores could no longer be purchased.
In the public's impression, several of the teas removed by Overlord Tea Lady this time are products that have attracted the attention of many users since they were launched. In just a few days after their launch, they have become hot sellers in stores. Discussions about these teas have been endless.
However, as a tea maker, the workers of Bawang Tea Ji believe that it is reasonable for the brand to choose to remove these products. Take Qingshanqi Valley, which has a high demand for retention by fans, as an example. When the drink was put on the shelves, it did become a favor for some customers because of its grain-like aroma. However, now the actual sales of the product in the store are not high."No one buys it, and reports the loss when it expires","I can't sell it all for four hours", and "I can only buy two cups at most when I cook it."
The same is true for several other drinks that are popular among users. Employees of Bawang Tea Ji said that the tea base of low-selling drinks could not be used up in a few hours, and could only be discarded as soon as the expiration date reached, which was a waste. Therefore, in their view, the official removal of non-hot-selling products from the shelves can reduce the material loss in the store, and also reduce the burden of preparing materials on shop assistants.
In addition, some people also speculate that after the official removal of a variety of fresh milk teas, the current product menu will undergo major changes. Not long ago, Bawang Tea Co., Ltd. first launched the passion fruit tea "Wanxiang Chunhe" nationwide, and then some stores launched the strawberry fruit tea "Strawberry·Louibos" and the grape fruit tea "Silk Road Jade Track", as well as the recently circulated honey melon fruit tea "Xia Meng Meilong" is about to return. There are all signs that the brand may focus on promoting fruit-flavored tea drinks in the future.
Picture from: Xiaohongshu
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