You can't exchange coupons?! Lucky's low-priced bread exceeds the demand!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Since the eve of May Day, Enemao and Taobao Flash Shopping have participated in the competition in the takeout market. The takeout war that has lasted for more than a month has been upgraded from "two heroes fighting for hegemony" to "three countries killing" and has entered a white-hot stage. More and more chain brands The unit price of takeout customers fell, triggering a rush from takeout users.

Among them, Lucky's "low-priced bread" has become the target of competition among consumers in recent days. It is understood that Lucky recently launched a limited number of low-cost bread coupons on third-party platforms. After superimposed on the preferential discounts distributed by the platform, users can get Lucky bread with a market price of more than ten yuan for only 1 or 2 yuan.

As a result, many consumers who discovered a way to save money "spent a lot of money," hoarding a large number of e-vouchers, and then using official Mini programs to place orders at nearby stores to exchange them for physical objects, and pick them up at the store. Many people took this opportunity to buy their own breakfast and afternoon tea in one go, and the refrigerator and freezer were stocked with Ruixing's bagels, Dafu and other baking products.

However, in the past two days, some netizens have reported on social platforms that when they wanted to exchange the e-coupons in their accounts for bread, they found that there were no stores nearby that could provide the specified products. Judging from the screenshots of the Mini programs posted by users, all breads, cakes, etc. in some stores have been sold out, and e-voucher verification services cannot be provided to customers.

Some users even said that they searched all the stores in their city, but couldn't find a store still selling bread."There are no goods everywhere...","Ruixing's bagels are not available at all. What's going on?","The sky is falling, there are no bagels in small places","Is it because all Ruixing's bagels in Guangdong are out of stock?"

E-coupons with a useful life in their hands cannot be turned into real breads and pastries, which immediately makes some users anxious. Some people have been watching the menu updates of nearby stores for several days and successfully redeemed them when the store opens for business. Some people directly Go to the store to find out about the inventory and want to know if they can get the bread they paid for before the e-coupons expire.

In response to the customer feedback, a Ruixing worker gave an explanation. They said that before each store closes, the system will calculate the number of food that may be sold the next day based on the sales of light food products in the store. They will then put frozen breads and cakes in advance according to the reference values provided by the system. Defrost in the refrigerator.

However, the preferential activities on the third-party platform were somewhat unexpected. The system did not estimate the needs of online users, so the supply of baked products that had been thawed in stores exceeded demand. According to regulations, even if there are still products in stock in the freezer in the store, they cannot be sold directly to customers without being thawed. Therefore, the employee reluctantly said that users who could not successfully redeem on the Mini programs that day could only try to place an order for redemption the next day.

In addition, some migrant workers said that due to transportation problems, second-tier and third-tier cities may only deliver materials to stores once a week. Therefore, if stores in some areas sell out of baked products, local consumers may have to wait until the stores replenish their stocks next week before using them. E-coupons on hand.

Picture from: Xiaohongshu

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