1800 yuan for a cup of coffee! Clerk: I have never seen it or drank it

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Recently, a coffee shop in Shanghai sold 1800 yuan a cup of coffee, causing heated discussions.

It is reported that this is a chain coffee shop with currently 6 stores in Shanghai. The coffee at 1800 yuan per cup is hand-brewed. The coffee beans used are washed rose summer from Sophia Manor in Panama (won the runner-up in the BOP rose summer washing group in 2024), the flavor is described as "jasmine, bergamot, lychee, honey."

It can be seen from the pictures posted online that this coffee is included in the "Rare Coffee Bean" menu, ranking first, followed by Panama emerald red label rose summer, Deborah rose summer, Indonesian cat poop coffee, Ethiopia's 7th COE and other categories, with corresponding prices ranging from 158 yuan to 280 yuan. In addition, the store has also launched a "Match Micro Batch" menu specifically for the Best Panama category, with coffee prices ranging from 128 to 228 yuan.

In fact, the pricing of "1800 yuan/cup" has not emerged recently. As early as last year, many netizens on social platforms had posted the same menu of this coffee shop, which not only broke the awareness of many consumers about "coffee"."Awareness also sparked a heated discussion on" Shanghai prices."

According to netizens, the coffee price on this menu also started from 128 yuan at that time, and the most expensive one went straight to "1800RMB." The corresponding coffee beans were the sun-cured rose summer of Panama's Melon Fruit Estate (won the BOP rose summer drying group champion in 2022), and the flavor was described as "citrus, apricot peach, yellow sugar, and berry."

In response to the astonishing selling price, a media reporter called one of the branches of the coffee brand. The clerk said that there is indeed this coffee, but it needs to be booked in advance. The store where it is located does not sell it separately or brew it. Reservations need to be made with the superior company docking. There is also another more expensive melon and melon fruit manor, which is priced at 780 yuan/bag, but it is currently sold out.

Perhaps to avoid controversy, some netizens noticed that the menu originally posted online with "1800 yuan per cup" has now been changed to "reservation required."

When the reporter asked the clerk if there was still coffee for "1800 yuan/cup" on sale, the other party admitted that it was no longer on the menu and could only be made through "reservation." Regarding the cup situation of this coffee, the clerk said that almost no one cared about it. He had never seen or drank this coffee in more than a year.

Later, the reporter contacted the person in charge of the brand. The other party said that the coffee beans used in the 1800 yuan cup of coffee are indeed Sophia Manor Rose Summer, which is the most expensive coffee in the store. "Generally, regular customers order orders and need to make an appointment in advance. After we receive the consumer's demand, we go to a foreign coffee manor to make reservations. We don't know the specific arrival time. "

However, when the reporter asked about the origin, sales volume, content of a single cup of coffee and the main consumer groups of coffee beans, the responsible person declined to respond on the grounds that she was not responsible for specific operations. At the same time, she also said that the prices of espresso and hand-brewed coffee sold in the store range from 50 to 200 yuan, which is fully in line with the market price and quality of coffee in Shanghai.

Picture from: Internet screenshot

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