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Sue Lucky! Consumers who buy e-coupons will be forced to refund them!

Published: 2026-04-29 Author:

Last Updated: 2026/04/29, ▲ Click to pay attention| Not long ago, Daily Boutique Coffee Culture Magazine Coffee Workshop, many netizens on social platforms reported that the "Classic Must-Drink 15 Choice 1.5 Card" they purchased at the Ruixing Tmall flagship store was forced to be refunded by the platform when they woke up. Consumers who were refunded by the platform said that on the evening of June 28

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Not long ago, many netizens on social platforms reported that the "Classic must-drink 15-choice card" they purchased at the Ruixing Tmall flagship store was forced to be refunded by the platform when they woke up.

Consumers who were refunded by the platform said that on the evening of June 28, a five-time card with a price of 13.77 yuan was put on sale at the Ruixing Tmall flagship store. The purchase page shows that consumers can choose from a summary of 15 Luckin classic drinks, which is equivalent to spending 5 drinks for the cost of a cup of coffee, which immediately attracted a large number of Luckin users to place orders and snap up.

However, on the next day, some users who had purchased the card 5 times opened the third-party platform and found that without making any refund, the successfully paid "Ruixing 5 Times Card" order was forced to refund by the platform party at 2 a.m. on June 29. The reason for the refund was "I don't want it anymore."

It is worth mentioning that not all consumers who purchased Lucky cards 5 times will be forced to refund them. Some people posted screenshots of their accounts, saying that they showed that "the seller has delivered the goods" shortly after placing an order to purchase the card five times in the early morning of the 29th, but in fact there was no electronic discount coupon displayed in their Lucky account.

The unexpected situation immediately aroused doubts and dissatisfaction among Lucky fans. Most people said that it is not uncommon for similar situations such as insufficient resources and incorrect issuance of cards and coupons due to the popularity of activities. Similar accidents have also occurred in certain tea brands.

What makes many Luckin fans indignant is that the five forced refunds of Luckin's cards were carried out independently on the grounds that "the customer does not want it" regardless of the consumer's wishes and without the user's own actions., catching people who want to use the card and voucher unprepared after purchase.

Therefore, many consumers whose orders were inexplicably cancelled have approached Lucky Customer Service and asked the brand to give a reasonable explanation and explanation. Aware of the public opinion controversy caused by "automatic system refunds", Lucky issued two consecutive announcements on third-party platforms shortly after the incident.

Lucky explained in the announcement that "due to system reasons such as incorrect product configuration and abnormal order volume, the order of the" Classic Must-Drink 15 Select 1·5 Cards "was abnormal, triggering the system's automatic refund mechanism." As for the users who have been refunded, the brand said that consumers can complete information registration through the platform's online customer service, and after verification, they can receive a 32-yuan Ruixing Coffee Exchange Voucher for official compensation.

The five cards purchased with money turned into a 32-yuan drink coupon in the blink of an eye. This gap undoubtedly made some consumers dissatisfied with the brand's compensation plan. After the announcement was released, they reported this situation to the 12315 platform.

In addition,"Jingshi Live Broadcast" reported that a consumer who refused Ruixing's compensation measures pointed out that Ruixing's unilateral cancellation of orders with third-party platforms was suspected of contract breach and fraud. According to the relevant provisions of the Civil Code and the Consumer Rights Protection Law, the operator shall bear compensation of three times the price of the product for fraud, and the amount less than 500 yuan shall be calculated as 500 yuan.

Based on this, the consumer has filed a lawsuit against Lucky and a third-party platform with the Hangzhou Internet Court litigation platform, requiring both parties to provide a reasonable explanation for the refund incident and provide financial compensation to the refunded consumer in accordance with relevant terms.

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