Emergency removal! Tea Yan Yuese is suspected to infringe the cover of Datong album!

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On July 17, a post on social media titled "Tea Yan Yue Se Suspected Infringement Party Datong Album Cover" attracted the attention of netizens.

The poster pointed out that on the cover of the outer package of a recently launched "Mountain Pepper Oil Flavor Spicy Silk", the album in the hands of cartoon characters who eat spicy silk and listen to music is highly consistent with the cover of "Dream Home" album released by well-known singer Fang Datong in 2024.

Netizens reported this situation to the customer service staff of the Chayan Yuese flagship store, asking if there was a joint cooperation between the brand and the singer, but the other party said that there was no joint cooperation with Fang Datong's album "Dreamers." In this regard, the poster believed that the brand used a pattern highly similar to the cover of the singer's album on the outer packaging of the product or was suspected of infringement.

After the post was posted, many onlookers had their own opinions. After reading the comparison chart, some people felt that if such an abstract pattern was not observed by sharp-eyed loyal fans, in fact, it would be difficult for most people to associate it with Fang Datong's album cover. They speculated that the color of tea might be due to the design of the outer packaging. Small ingenuity to pay tribute to Fang Datong.

However, this statement has not been fully recognized by fans. In their view, the designer who drew the outer packaging pattern may be paying tribute to the singer, but integrating the singer's album cover into the product outer packaging design without the authorization of the author may attract fans who do not know the truth. Buy, bluntly saying such commercial behavior is not appropriate.

As the discussion of product packaging infringement incidents has become more popular, many media reporters have tried to learn about the situation from the brand side. A person who claimed to be an employee of Tea Yan Yuese revealed to reporters that the snack product with controversial outer packaging had been urgently removed from shelves at 14:00 on the same day when fans reported it.

Later, the reporter called many Chayan Yuese stores in Changsha for verification. Among them, employees at the Tea Yanyue Leaf Store at the entrance of Wuyimiao Street in Changsha confirmed that the product had been removed from the shelves. The Tea Yanyue Garden Fair Store on the first floor of Jiadun Xintiandi also said,"This product has been sold out two days ago and is not in the store at present."

In addition. After searching, the reporter found that there is currently no "Mountain Pepper Oil Flavor Spicy Shrinks" in Chayan Yuese offline stores, and the official flagship store of Chayan Yuese Taobao has also removed this snack.

Regarding this product involved, the customer service of the official flagship store of Chayan Yuese repeatedly emphasized,"Thank you very much for your feedback and attention. At present, your feedback has been received, and we also attach great importance to it and are giving feedback upwards. I am very sorry to give you a bad experience."

On the afternoon of the same day, the relevant person in charge of Tea Beauty responded that he was very grateful to the owner for his attention and feedback, and was really sorry to bring everyone a bad experience."After receiving customer feedback, the product is being completely removed from the shelves. For our lack of supervision in the creative review process, I solemnly apologize to you. Thank you very much for pointing out the mistakes. We will correct them immediately. We also welcome you to continue to give us feedback if you have any problems."

However, some fans noticed that Cha Yan Yuese did not publish relevant statements or apologies about the infringement incident on the official accounts of various social platforms.

Picture from: Internet

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