The thin one is the bottle?! Nai Xue was accused of "playing word games"

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Recently, some netizens noticed that there was a hidden mystery in the product introduction of Naixue's popular "Naixue Thin Green Bottle".

According to the officially disclosed drink formula, this "Naixue Thin Green Bottle" is made from juice extracted from six fresh fruits and vegetables, including kale, apples, and pear, and mixed with freshly brewed tea soup. It focuses on a health concept. After this drink was launched, it was sought after by consumers who valued body management because of its clean and fresh ingredients. It once ranked among the top three brand sales lists.

However, when some customers browsed the ordering interface of the official Mini programs, they noticed that there was a line of inconspicuous small words in the product details of this drink,"Thin and light means that the new square bottle is thinner and lighter, and does not refer to functionality."

This discovery surprised many consumers. Many people admitted that when they saw the words "thin" and "light" mentioned in the product promotion, they subconsciously thought it was a drink suitable for fat-reducing people to drink. They didn't think that the brand's "thin green bottle" was actually the packaged glass bottle for drinks, not the figure of the drinker. They said bluntly that the small words added in this line "make people speechless."

It is worth mentioning that according to Blue Whale News, other drink posters on the market similar to "Naixue Thin Green Bottle" are often accompanied by expressions such as "slimming" and "light body", such as Gu Ming's "Light body fruit and vegetable bottle", Ruixing's "Yuyi Light Body Fruit and Vegetable Tea", etc.

Correspondingly, merchants will mark a line of supplementary instructions in small print in the product promotion, such as "Light body only refers to the relaxed and fresh state after drinking the drink, and does not represent the actual efficacy of the product", etc., to indicate that the fruits and vegetables sold in stores Products do not have the slimming effect that consumers believe.

In this regard, some netizens pointed out that words such as "thin","slimming" and "light body" are generally related to "slimming and weight loss" in the impression of most consumers, which is easily reminiscent of what merchants sell. It is a "slimming water" that is conducive to body management.

However, in fact, a cup of kale drink is not low in calories. Take Naixue's "Thin and Thin Green Bottle" as an example. The product page states that the calories of this fruit tea are 33.3 calories per 100 ml. Calculated that the calories of a 500-ml cup of drink are actually 166.5 calories, which is equivalent to a large bowl of white rice.

In addition, among these drinks on the market that focus on healthy fruits and vegetables such as kale, merchants may add a large amount of honey, syrup, fruits, etc. to them to improve the taste of the drinks. These extra sugars invisibly increase the calories of the drinks, so that what consumers drink is not the so-called "diet water", but a "sweet burden" that may lead to weight gain.

Therefore, for products such as "Naixue Thin Green Bottle", lawyers pointed out that when consumers first see the product name, they are likely to think that the product has slimming effects. This is a typical "psychological suggestion" marketing that can easily lead to misunderstandings. Although the product promotion uses small words to clarify that "thin" refers to the packaging cup for drinks, it may not be clear and eye-catching enough to attract consumers 'attention and may still be identified as false publicity.

Picture from: Internet

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