I can't hold on anymore! Starbucks, the world's fifth-highest, announced closure

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Recently, many media in China Taiwan reported that the Starbucks Qingjing store with the highest altitude in Taiwan will officially close on July 21.

It is understood that Starbucks Qingjing Store is located in Qingjing Farm, a popular attraction in Taiwan. It was officially opened to the public in 2003. Due to its unique geographical location and the natural scenery of Qingjing Farm, it is deeply loved by local consumers. It is a landmark of Qingjing Farm. One of the buildings is also a stopping place and a photo check-in point for tourists from all over the world.

In addition, the Starbucks Qingjing store at an altitude of 1743 meters is not only known as the "tallest Starbucks in Taiwan", but also has the fifth highest altitude among Starbucks stores in the world. Therefore, in the eyes of local fans, this 22-year-old Starbucks store has unique significance. Many people left messages under the post after hearing the news that the store was about to close, expressing their regret.

A local practitioner who was reluctant to close the store posted a post on Facebook, calling on the public to speak out together and let more people understand the cultural and tourist value of this unique store, saying that Starbucks Qingjing store not only sells coffee drinks, but also carries the changes and memories of Qingjing over the past 20 years, and believes that the store should not come to an end here.

It is worth mentioning that after the news of the closure of Starbucks 'Qingjing store broke out, there was a lot of discussion in the local community, so that Uni-President Group, which managed the store, once changed its opinion and said that it was still under internal evaluation and had not yet made a final decision to close the store. However, when the onlookers thought they could keep the store, Taiwan Starbucks officially issued an announcement saying that "Starbucks Qingjing Store is its last business day on July 21," which really made many people sigh.

Local practitioners and citizens are quite helpless about this result, but they also believe that it is reasonable that this 22-year-old store will end up like this.

Qingjing Farm in Nantou County, Taiwan has excellent geographical conditions and the reputation of "Taoyuan on the Mist". It is a well-known tourist attraction in Taiwan. However, in recent years, with the adjustment of business strategies and the impact of the epidemic on the tourism industry, the tourist flow in Qingjing has "declined in an avalanche." As the first stop for tourists after going up the mountain, Starbucks Qingjing store was affected by this, and its operations gradually fell into trouble.

News reports mentioned that until the past three years, the overall performance of Starbucks Qingjing stores has fluctuated greatly. People familiar with the matter pointed out that it has become more difficult to recover from the peak of the previous seven years, but the room for decline is getting bigger and bigger. The monthly turnover has deteriorated from at least nearly one to two million yuan to about 700,000 yuan. The monthly turnover has dropped by 300,000 to 500,000 yuan, so that stores have been unable to make ends meet.

Local media pointed out that this tallest Starbucks in Taiwan has not only been an important landmark in the Qing Dynasty since its opening, but also a symbol of mountain sightseeing. Nowadays, the international brand Starbucks is unable to support it and has chosen to close its stores. This reflects not only the adjustment of business strategies, but also the overall consumption power and operating momentum have shrunk, which has had a great impact on tourism confidence in the entire Qingjing area.

Picture from: Internet

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