Imitate Manner?! Overlord tea lady promotes bringing her own cup!

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Recently, when some users of Bawang Tea Lady came to the store to spend, they found an event announcement reading "Bring your own cup and reduce it by 5 yuan" on the bar in the store.

You should know that bring your own cup discounts are more common in the coffee industry. Chain brands such as Starbucks, Manner, and Piye have different degrees of amount reductions for customers to bring their own cups. Among them, the "5 yuan reduction for bringing your own cup" is precisely the preferential measure that Manner has implemented for many years, so that many people are wondering whether the overlord tea lady is following Manner's example.

However, some people have also noticed that the "bring your own cup minus 5 yuan" promoted by the Overlord Tea Lady is not applicable to stores across the country, but a limited activity only available in certain areas. According to the pictures and texts posted by the brand's official accounts in various regions, the regions currently covered by this self-contained cup preferential measure include Beijing, Shanghai, Sichuan, Liaoning and other places. Interestingly, comparing the announcement content of each account, the rules implemented by Overlord Tea Lady in each region are different.

For example in Sichuan, users who bring their own cups need to go to the store mentioned in the announcement to collect coupons during the designated time period from 8:00 to 10:00 every morning this month, before they can enjoy the discount of 5 yuan for drinks. In the Liaoning region, this special offer lasts from mid-July to the end of August, and the announcement clarifies that each person can enjoy a maximum of two discounts per day, a reduction in large drinks, and other rules.

Consumers in the preferential areas naturally applauded the brand's own cup discounts quietly piloted in some areas. Some active fans immediately happily carried their own cups downstairs to make milk tea after learning about it. Users outside the region shouted under these posts, hoping that the bring your own cup discount event could be uniformly promoted nationwide, allowing more people to enjoy high-quality and low-cost tea drinks.

However, netizens who had visited the store to experience the discount of bringing their own cups were "confused" about this activity implemented by the brand. In the public's impression, one of the purposes of beverage stores promoting bringing their own cups is to reduce the use of disposable packaging cups, reflecting the brand's emphasis on environmental protection.

However, from the check-in videos of netizens and the store's production process disclosed by employees, we know that after completing the production, the clerk will pour the drinks from the snow pot into the paper cup first, and then put them into the guest's own cup placed on the counter. Although the extra steps can be explained to avoid "pollution" caused by direct contact with drinks, in the eyes of netizens, this practice in the store wastes a packaging cup and is contrary to the environmental significance of bringing your own cup itself.

In addition, consumers who pay attention to cost performance said that under the subsidies of various platforms, a 5-yuan reduction of your own cup does not have obvious advantages.

After shopping around, some people pointed out that the discount of "5 yuan off your own cup" is not as powerful as the takeout price, and consumers are required to line up to the store to place orders with their cups. They think that they can bring a cup to make milk tea. It seems a bit "thankless", and the price/performance ratio does not meet their psychological expectations, so they bluntly say it is "not very cost-effective."

Picture from: Xiaohongshu

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