Caught off guard! Xicha Hong Kong Central Store disappeared overnight!

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Recently, a Hong Kong netizen posted a post titled "The wedding tea in Central disappeared quickly and quietly", which attracted the attention and discussion of many netizens.

Local netizens introduced that the suddenly closed Xi Tea is the Wellington Store in Central and will officially open to the public in March 2024. On its first day of opening, the store attracted a large number of fans to queue up to check in with activities such as buy one get one free and restricted city refrigerator stickers. During the more than a year of operation, due to the store's certain geographical advantages, its business is very good and it is one of the milk tea shops frequented by surrounding citizens.

However, yesterday, some users who wanted to participate in the buy-and-gift event opened the official Mini programs and noticed that the Wellington Store in Central was no longer visible in the store list. A netizen specially rushed to the offline store and was shocked to find that the door of the store was locked and the store sign was empty."I even suspected that I had found the wrong place."

This unexpected situation surprised the surrounding citizens."I went to Central a few days ago and saw them opening the door.""I passed by at noon yesterday and saw it,""I could still watch the menu of Mini programs at 9 o'clock last night.","Oh my God, I finished eating next door at noon yesterday and bought a cup and then left today??? "," It's so sudden, there's a long line of shop assistants here every day at noon and they can't do it."

Fans who often pass by this tea shop were surprised and said that they had not seen any warnings such as a closure announcement in the store before the store closed. At the same time, a netizen posted a dynamic picture showing that all store signboards had been removed by construction workers before the store closed the night before yesterday.

In response, a crowd of onlookers were very puzzled by the brand's sudden closure of the Wellington store in Central. They said that the store's business has been very good since its opening, and it is crowded when there are official promotions. There are also many tourists who check in to buy overseas limited cloud-coconut blue. Such a popular and well-run store closed in a hurry, which inevitably made regular customers sigh.

Some netizens speculated that the store might be suddenly closed because it was located in the busy Central area, the rent pressure was too great, or the store rental contract expired.

However, optimists believe that the closure of the Wellington store in Xicha Central may be just an adjustment made by the brand to the market layout. Although Xicha's official Mini programs did not give an exact response to the reasons for the closure, the explanation that "store operations will be adjusted from time to time based on customer needs, store service style and other factors" is similar to the speculation of some users.

According to the recent trend of tea weddings, in order to provide users with a more comfortable in-store experience, brands are re-locating, or re-installing and upgrading important stores in some cities. So far, some important stores in Beijing, Chengdu, Kunming and other places have completed upgrades. Based on this, some fans think that the sudden closure of Xicha Zhonghuan Store is a pity, but perhaps not long after, the brand will return to Zhonghuan to welcome local users with a new store.

Picture from: Internet

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