One less family! Naixue Tianhuan Plaza Store quietly quits!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

At noon today, when a Guangzhou netizen passed Tianhuan Square, he noticed that the snow in the conspicuous position of the sinking square quietly disappeared, the orange powder signboard disappeared, the original store floor glass was pasted with advertising cloth, completely no trace of snow.

The unexpected images surprised the posting netizens and onlookers. It is understood that this Naixue store, which occupies the C position of Tianhuan Square, opened in May 2021. It is the first Naixue PRO store on the central axis of Guangzhou CBD. In addition to regular tea, the store sells coffee, baking products, snacks and other products.

In the impression of many Naixue regulars, this store, which has been in operation for more than four years, is like Naixue's image store in the CBD area of Guangzhou. Whenever the brand launches a joint event, the store will replace it with the corresponding "time-limited skin" to attract many fans to check in and take photos in the form of a joint store. Although the store is not crowded on weekdays, its business conditions have always been good.

However, this unusual Neshore PRO store suddenly closed its store without advance notice, and the store sign was removed overnight. Many fans couldn't hide their shock when faced with the scene,"The business here is so good, how come it closed?""I went last Saturday and it collapsed this Saturday?""My God, I left so quickly","I was still there when I went yesterday, but I didn't expect it to be gone so soon.""I went there a while ago, but I just closed it down just like that."

While sighing, onlookers couldn't help but express their own speculations about the closure of this brand image store. Consumers who have patronized said that because the Nai Xuetanhuan Plaza store provides many comfortable seats, many passers-by who have not spent will enter the store to occupy seats and rest when passing by, so that "the store is noisy and chaotic and the clerk is too busy to collect it." Over time, consumers who pay attention to the store's environment may be persuaded to quit and stop patronizing.

In addition, Naixue has adjusted its product line many times in recent years and cut down on well-received baking products. Tea drinks, coffee and other beverages lack new ideas in research and development. Some users have gradually lost expectations for new products launched by the brand and instead choose other chain brands. Therefore, in the eyes of netizens, under the influence of factors such as high store rents and loss of customers, the Naixue Tianhuan Plaza store may be in a state of being unable to make ends meet. It is speculated that the brand decided to close the store because it might want to stop losses in time.

Since last year, consumers from all over the world have noticed that Naixue has been closing many stores and even quietly evacuating from a certain city or area. Seeing that the previously prosperous tea brand continues to reduce the number of stores in operation, loyal users cannot help but worry about the future development of the brand.

However, some people believe that Naixue's closure of its brand image store, which has been in operation for many years, is the result of various factors such as more intense market competition, adjustments in the brand market layout, and changes in the external business environment. The public does not have to worry about the closure of a store.

Picture from: Internet

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