3 stores open at the same time? Blue Bottle Coffee is about to enter Beijing?!

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Recently, while using third-party platform software to purchase coffee, Beijing netizens accidentally discovered that relevant information about three new Blue Bottle Coffee stores was displayed on a certain platform.

Screenshots posted online show that the three blue bottle cafes are located in Guomao Mall, Jiulongshan and Sanlitun in Beijing City, and all have detailed addresses and distances to the nearest subway entrance. Seeing the information about Blue Bottle's Beijing stores displayed on the platform, coffee lovers immediately discussed these three Beijing Blue Bottle stores that were not yet open.

It is understood that Blue Bottle, one of the representatives of boutique coffee, has settled in China since 2022 and has opened a total of 13 stores in three years of operation, 11 of which are in Shanghai and 2 in Shenzhen. Compared with other well-known chain brands, Blue Bottle's store expansion speed can be called turtle speed, but every time it opens a store, it can attract loyal users to check in.

This is the case with Blue Bottle Shanghai International Gold Center store, which opened last week. During the opening period, Typhoon "Bamboo Grass" passed through Shanghai. The continuous wind and rain covered the entire city. However, the powerful typhoon day could not stop fans from visiting the store. You can see it on social platforms. Many people braved the rain to the store to collect sharing posts posted on the limited refrigerator.

In response, onlookers said that as early as January 2022, Blue Bottle registered "Blue Bottle Coffee (Beijing) Co., Ltd.", and it was not until October 2023 that the brand opened a pop-up shop in Beijing to attract a large number of fans. However, after the flash event ended, the brand did not take advantage of this wave of popularity to select a location to open a resident store in Beijing, and there was no follow-up development of "Blue Bottle in Beijing".

Therefore, after two years, coffee lovers 'expectations are self-evident when they see the news that Blue Bottle may open a store in Beijing again.

However, netizens have their own opinions on the authenticity of the news. Some people pointed out that a company check showed that Blue Bottle recently registered its third store in Shenzhen, and some Hangzhou netizens photographed its brand enclosing a store in Hangzhou Vientiane City. They believed that the brand intended to increase the speed of store expansion. The news spread online that "Beijing opened three stores in a row" may not be fabricated.

However, fans who oppose it believe that Blue Bottle attaches great importance to store location and will combine the store with local cultural tonality. Shanghai's Yutong Store, Zhangyuan Store, etc. will integrate with local buildings to form a unique landscape. line. In the eyes of loyal users, if Blue Bottle opens its first store in Beijing, it should consider buildings with local cultural characteristics rather than concentrating its stores in the lively and bustling commercial core area.

In addition, someone took a screenshot and compared it, pointing out that the store names of Beijing stores displayed on third-party platforms are written differently from those of the already opened Shanghai stores. They said that store information on third-party platforms can actually be created and edited by users themselves, so they cannot rule out the possibility that the news of the three Blue Bottle Beijing stores is fictional by fans.

However, whether the news is true or not, Blue Bottle fans in Beijing hope that the brand can be launched in Beijing as soon as possible to meet their expectation of "drinking blue bottles at home" two years ago.

Picture from: Xiaohongshu

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