Starbucks 'first Zhenxuan flagship store in South China officially announced that it would close!!

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Recently, Xiaoshi Dai, Southern Metropolis Daily and others reported that Starbucks 'Zhenxuan flagship store in Shenzhen's Vientiane Tiandi will be closed permanently on October 12, after it closes for business this Sunday.

It is reported that although this special Starbucks store is located in the Shenzhen China Resources Vientiane Tiandi business district, it stands next to the mall in the form of a double-storey single-family building. Its clean and tidy glass facade complements the iconic green mermaid logo., becoming a unique scenery in the business district.

According to a report on a public account, this Starbucks store officially opened on December 28, 2017. It was the first Starbucks flagship store in South China and the largest single-family flagship store in Shenzhen at that time. The store's decoration style is quite design. The 360-degree fully open bar visible at the door and the decorative art works on the wall that incorporate urban characteristics have left a deep impression on customers who enter the store.

Shenzhen citizens who frequently visit the store recall that the Starbucks Zhenxuan store, which has been in business for nearly 8 years, is often packed. Office workers in nearby office buildings, customers visiting shopping malls, and surrounding residents are all regular visitors to the store. Occasionally, there are Starbucks fans who come to check in and take photos. The store's business has always been very good.

Because of this, when they suddenly learned from the clerk that the store would close permanently this weekend, they couldn't hide their shock and lamented that there was no good place to enjoy the scenery while drinking coffee."I like that very much. The location, the environment inside is super great","I've been here for 6 years, and I go here every time I see customers","It's a pity to close the decoration and everything."

Regrettably, the crowd has their own opinions on the reason for the closure of this Starbucks store. Some netizens said that after Starbucks withdrew, the chic double-story single-family building would be taken over by Japanese sports brand Desant, which speculated that Starbucks would not renew its lease due to reasons such as the expiration of the lease.

Some local citizens also pointed out that in addition to the upcoming Zhenxuan flagship store, Starbucks has also closed a number of stores such as the One Side City B1 store in Shenzhen and the Zhenxuan Coffee and Winery in Ping An Financial Center. They believe that Starbucks may be closing its stores one after another. It is adjusting its market layout, and speculation may be related to the brand's upcoming sale of its business in China.

In response, media reporters asked relevant Starbucks Shenzhen personnel about the situation. The other party said that Shenzhen Zhenxuan Store decided to close its business in the near future due to the expiration of the contract and the adjustment of the business district. Starbucks responded that after the store was closed, there were still several stores in the surrounding business district that could provide services, and users could choose other stores nearby.

In addition, staff introduced that as of September 2025, there are 368 Starbucks stores in Shenzhen. The shape, location and design of Starbucks stores opened in Shenzhen are dynamically adjusted according to the times and consumer needs."For Starbucks that has been deeply involved in Shenzhen for nearly 23 years, there are new and old inheritances, and there are also old and new replacements. It is normal for old stores to rejuvenate. Different stores will also be renovated and upgraded according to changes in business districts and consumer needs during the development and operation process."

Picture from: Internet

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