Well-known tea brands have been exposed to the closure of many stores?!

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Recently, some netizens posted that a store opened by Grandpa Without Tea in Wangfujing Square in Zibo, Shandong Province had quietly closed last week. The post also mentioned that another grandfather's non-tea store in Zibo Jingkai Wuyue closed earlier.

In addition, judging from the posts posted by netizens on social media, the brand's Suzhou Center Store in Jiangsu, Shouguang Wanda Store in Shandong, and the only two stores in Poyang, Jiangxi have all been closed in recent times.

In response to the situation reported by netizens, a media reporter called Grandpa Don't Make Tea in Zibo Wangfujing Store. One of the contact methods was turned off, but the other contact method was not answered. Wangfujing staff said that Grandpa's No Tea Shop had closed the procedures last week, and the staff said they did not know the specific reasons for the closure.

Jingkai Wuyue Square said that Grandpa had already closed the store a month ago without making tea. Regarding the reasons for the store's withdrawal, Wuyue Plaza staff said that the store's operating conditions were poor and the contract with the mall expired, so the store was withdrawn and left. According to investigation by reporters, as of now, there are two stores still open in Zibo City where Grandpa does not make tea.

It is worth mentioning that the reporter found on the online second-hand trading market that many milk tea equipment collection and sales accounts are selling second-hand grandfather's non-tea equipment. Among them, one account stated that the store opened in November 2024 and was only open for 3 months. I want to transfer the entire set of equipment in the store.

It is understood that Grandpa Don't Make Tea is a new tea brand originating in Wuhan. In 2018, it opened its first store in Baigang City, Nanhu, Wuhan. Relevant reports show that the co-founder of its brand proposed the goal of "ensuring 4500 companies in 2025 and sprinting 5000 companies" at the beginning of the year. However, narrow-door dining data shows that as of October 18, the brand had 2274 stores in operation, far from reaching the guaranteed goal set by its co-founder.

According to one view business report, Grandpa closed 22 stores and exited 1 city this month without making tea. It said that although the brand is expanding rapidly, to achieve the goal of 4500 stores throughout the year, Grandpa will need to open at least 2000 new stores in the remaining two months without making tea, which is a huge challenge.

In the past year, many well-known tea brands have been frequently exposed to closures. For example, Xiamen's online tea brand Sevenbus had more than 400 stores nationwide during its peak period, but in May this year, it was seen on a large scale, and now there are less than 20 stores. Shenzhen's "Hermes in the milk tea industry" and 813 Bayishan, the first-generation Internet celebrity milk tea, have also fallen into a storm of store closures. Their ten-acre store has been permanently closed, causing local consumers to bluntly say that "a generation of Shenzhen city memories have disappeared."

Various news on the Internet made many users realize that Grandpa closed several stores without making tea. They couldn't help but be worried about the future development of the brand. They were afraid that Grandpa would quietly fall into a wave of store closures like other brands if he didn't make tea.

In this regard, Grandpa Bucha Tea said in an interview with the media that he has signed up about 110 stores in Shandong, and the overall business situation is good. Individual stores have changed locations or closed stores due to factors such as changes in the market environment, adjustments in business districts, and changes in the matching between rent and passenger flow. This is a normal optimization behavior of franchisees at different stages. It is not a systematic shrinkage or business crisis. Users do not need to be worried about the news of store closures on the Internet.

Picture from: Internet

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