"Never seen anyone use it before"?! Why doesn't Starbucks take the initiative to provide store cups?

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Recently, a post posted by a netizen related to the use of cups in Starbucks stores sparked discussions on Social networks.

In the post titled "Say generously that I want to use a store cup", the poster said that when he recently went to a Starbucks store to drink coffee, he asked the staff that he wanted to drink coffee from an in-store cup and got his wish. Get a cup of coffee in a mug.

From the content point of view, the post shared only a small matter in life, but unexpectedly, the post attracted the attention of many netizens after it was published. Many of them were surprised to see the white mug with the brand logo printed in the accompanying picture and shouted,"This is the first time I know that Starbucks has a serving cup in the store, and I have never seen anyone use it","This is the first time I know that there are cups to use!!! "。

In fact, veteran users recalled that more than ten years ago, when ordering orders at the counter, shop assistants would ask if they were drinking it in the store. If they were sure that the customer planned to eat in, they would use in-store cups to fill the drink. But since then, the frequency of shop cups with the mermaid logo has decreased. Customers want a hot latte in a mug and proactively inform the clerk of their requirements after placing an order.

As for why store production standards have changed so much, a certain netizen explained the reason in one sentence,"I can understand that store cups appeared in my dishwasher ten years ago. Ask my mother how it works." (Subtext: Too many people have been taken away)

It can be seen on social platforms that Starbucks, a white shop cup, has won the favor of many users because of its appearance. Many people have never forgotten it after using it once, and posted questions asking how to get the same cup. Interestingly, the most common suggestion under these request posts is "Buy a cup of coffee and drink it and sneak it away."

It is understood that Starbucks store cups are not for sale. Starbucks officials have only sold a very similar mug in Japan before, but this purchase channel is not suitable for most users. As for the Starbucks store cups sold on domestic second-hand platforms, netizens revealed that their "purchase route" is likely to be "if someone places an order, go to the store and steal one." Therefore, in the eyes of many netizens, if you want to get the store cups, you can go to the store yourself."Stealing" is the easiest and fastest.

(On the left are the ones sold at Starbucks stores in Japan, and on the right are the mugs used at Starbucks stores)

In this regard, Starbucks employees said helplessly that, as netizens speculated, one of the reasons why they did not take the initiative to use in-house cups to produce products was that store cups frequently disappeared, causing considerable losses to the store."Our store had seven or eight years ago, but one was left on the ground","There are a few fewer in the store every day","Today, 18 mugs were stolen from our store..."

Another reason is that some customers feel that the store cups are unsanitary. The shop assistants revealed that all cups, plates, knives, etc. in contact with drinks and meals in the store are washed with a dishwasher and disinfected at high temperature every day to ensure their cleanliness. However, customers still have concerns about the tableware used in these stores, so unless consumers take the initiative to request, otherwise, most Starbucks workers will choose to use packed cups to pack the prepared drinks.

Picture from: Xiaohongshu

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