The country's first store was closed for rectification! "People's Cafe" apologizes!

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On November 5, China Youth Daily and other media reported that the brand of the "People's Cafe" that hit the country was involved in compliance disputes and attracted the attention of all sectors of society.

According to reports, the word "people" in the logo of the "People's Cafe" may cause misunderstanding among the public and damage the public value carried by the term. In addition, after investigation, the reporter found that there were significant differences between the store's logo and the trademark successfully registered by the company. The lawyer pointed out that the merchant's behavior of using the trademark style that was not registered according to the standard did not meet the relevant regulations.

On November 7, CCTV, People's Daily and other media published an article "'People's Cafe 'is inappropriate ", stating that" the company holds the registered trademarks of' Chao People's Cafe 'and' Chao People's Cafe 'to confuse the public. Running the' People's Cafe 'in a way that is also a disrespect for laws, regulations and public sentiments."

Later, some netizens discovered that the "People's Cafe" in Shijiazhuang, Hebei Province changed the store's sign to "People's Cafe" overnight, but the words on the wall inside the store still remained unchanged.

In addition, Jiemu News reported that an account named "People's Cafe (Hebei)" on a Short Video platform posted comments such as "I just asked you if you are China," triggering further public dissatisfaction with its brand.

On November 8, Yaochao People's Cafe issued a statement on the social platform, saying that it had understood the attention and discussions between the media and netizens, seriously accepted and actively rectified, and stated that it would strictly follow the registered trademark regulations and apply it in various scenarios. The the mainland of China region was quickly adjusted to a "trendy people's cafe." China Hong Kong, China Macao and overseas regions are still "People's Cafes."

At the same time, the statement solemnly clarified that the account of the Hebei store with the same name was not a store or account. It used the absurd remarks of "not China" to harm the majority of netizens and consumers under the guise of the brand, which also ran counter to the values it upholds."We express our sincere apologies to every injured consumer."

The brand said that it will deeply reflect on this public opinion incident and take positive actions, comprehensively launch the rectification of online and offline materials, add "trendy" to the doors of all stores in the mainland of China, and also standardize the use of "trendy People's Cafe" in all publicity.

At the same time, Jiemu News reported that on the evening of November 7, the first store in the country of "People's Cafe", Shanghai Sixing Warehouse Store, had suspended receiving orders. Staff informed that there were no drinks and cultural creations for the time being, and that the store would have to make subsequent adjustments. On the morning of November 8, the reporter noticed that the text lights at the store's bar had been covered. In the afternoon, some netizens found that the door was closed, a handwritten "business suspension" notice was posted outside the store, and "internal adjustment" was also displayed on the third-party platform.

CCTV reported on November 8 that the signboard of the "People's Cafe" on Qianmen Street in Beijing has been replaced with "Yao Chao People's Cafe", that is, a small "Yao Chao" sign has been added to the upper left corner of the "People's Cafe", and the overall font has not been changed. The original words are retained on the drink cups and paper bags used in the store. The price of coffee originally priced at 30 yuan per cup in the store has now been adjusted. Each cup of coffee is basically less than 20 yuan, and the cheapest American coffee is priced at 9.8 yuan.

After arriving at the store, the reporter noticed a staff member was putting up a new poster. After asking him about the situation, the other party said that the materials were being replaced."After this incident occurred, we realized that the word 'trendy' should indeed be added. This morning we changed the signboard." However, the employee said it was inconvenient to answer questions such as the similarity of the font of "People's Cafe" to the People's Daily and whether it was licensed.

Picture from: Internet

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