Less than half a year!% Arabica's first store in Hohhot is about to close!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Recently, many Inner Mongolia netizens posted that the first %Arabica city store in Vientiane City, Hohhot, will officially close its business on December 16.

It is understood that this %Arabica store opened at the same time as Hohhot Vientiane City in early July this year. It is the first store opened by the brand after entering Hohhot. Official Mini programs show that the store is a flash store. Due to its special time-limited operation, many coffee lovers have attracted many coffee lovers to check in after opening.

Local citizens revealed that the %Arabica pop-up store originally planned to evacuate the mall after opening for about three months. However, after the lease expired, the store party or reached a new agreement with the mall and the pop-up store continued to open. It was not until recently that it was discovered that there was a store closure at the door. Announcement, countdown to store closure.

Frequent customers who received the message notification of the store closure bluntly said they were caught off guard by the news, saying that they had learned that the pop-up store had not been closed. They once thought that this %Arabica coffee shop would become a resident merchant of the mall and provide coffee to nearby users for a long time. Drinks, but they didn't expect the news of the store closure to come so caught off guard,"I thought I wouldn't leave","Why would I say goodbye if I order frequently","It's about to close?? I haven't had enough drinking yet."

Some regular customers immediately rushed to the store to take photos and check in after hearing the news of the store's closure, try the store's signature Spanish latte, matcha ice cream, etc., or buy more coffee beans to take home and store them.

Unexpectedly, nearby residents believed that it was reasonable for %Arabica to close its first store in Hohhot. They said that compared with other peers, %Arabica products, which focus on boutique coffee, are priced at more than 40 yuan and are not cost-effective. Coupled with the influence of factors such as the fading popularity of shopping malls and the reduction in passenger flow, the operating conditions of pop-up stores are average. It is not difficult to understand that they have only announced their withdrawal since the postponement.

However, users who are concerned about brand trends pointed out that since the beginning of this year, %Arabica stores in Nanning Vientiane City, Guangzhou Tianhuan Plaza, Wuxi Henglong Plaza and other places have been closed one after another, and they have been changed to Kiosk coffee carts to continue to provide coffee drinks to local citizens. From this point of view, some netizens believe that after %Arabica's first store in Hohhot is closed, the brand may appear in the city in a new form.

However, some people said that it would be somewhat regrettable if stores in the mall turned into coffee trucks parked in outdoor areas. They said that the coffee cart business model may be more in line with the current consumption habits of coffee users when they buy and leave. For brands, it can also reduce operating costs such as store rent and store maintenance. However, for consumers, the coffee cart business model will greatly reduce the customer's experience.

Moreover, in most people's impressions, the %Arabica coffee shop, which is simply decorated and has its own characteristics. Some stores can be integrated with the local scenery to form a unique urban landscape. But when the unique coffee shop disappeared, although the coffee carts in the open-air area were hung with logo lights, they lost the original characteristics of the brand, making many people bluntly say that they had no intention of staying.

It is worth mentioning that although old users hope that %Arabica can continue to stay in Hohhot, there are currently no further plans for the closure of the first store. It remains to be seen whether fans expect to continue operating in a different model in the future.

Picture from: Xiaohongshu

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