Accelerate disappearance?!% Arabica stores are closed!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Recently, the quietly closing of many stores of the coffee chain brand %Arabica has attracted the attention of many netizens.

According to Xiamen netizens, the %Arabica Xiamen Vientiane City store, which officially opened to the public at the end of 2019, was officially closed after the close of business on May 15. Local residents said that this coffee shop, which has been in operation for nearly five and a half years, is the brand's first since entering Xiamen. The store attracted many coffee lovers to experience check-in when it opened. I never expected that the city's first store would quietly close, which really surprised regular customers.

At the same time, Shenzhen netizens posted that two %Arabica stores in the city had also quietly closed recently. One of them is a Bao 'an Airport store that has been in operation for less than a year, and the other is a Xinghe Cocopark store. Local users were shocked to learn that the two stores were closed one after another, especially the Xinghe Cocopark store. In the impression of fans, this store has always been doing well and is full. However, no trace of these two stores can be found on official Mini programs.

The successive unannounced closures of stores immediately attracted the attention and concern of many users. In their view, although %Arabica is not as popular as Starbucks, Luckin, Manner, etc., which are popular in chain stores, its products have always been popular among coffee lovers.

Moreover, each store opened by the brand in many cities across the country has its own unique store design. Some stores integrate with the local landscape to form a eye-catching landscape that attracts tourists to take photos and check in. So when regular customers learned the news of the store's closure, they only felt caught off guard.

As for the reasons for the closure of several stores, the official did not give an explanation, so netizens had their own guesses. Some people believed that the brand party cooperated with the adjustment of the mall's business format and relocated the site to open the store. Others think that it may be because the costs of rent, labor, etc. have increased, but the store's profitability is not good, so the store is closed and the loss is stopped.

However, some people pointed out that although % Arabia's first store in Xiamen was closed, a branded coffee cart was parked in the mall square at the same time, and there was news that officials might reopen stores in the surrounding area next year. Based on this, many people believe that most of the current consumption habits of users are to leave as soon as they buy them and will not stay too much in the store. Therefore, brands that realize this seem to be beginning to reduce the size of some stores.

For example, the city's first official store opened in Kunming Henglong Square in 2021, the store along the street quietly closed in March this year. When we met with local citizens again, it was a coffee cart parked outside the north gate of the mall. The recently opened first store in Fuzhou also adopted a coffee cart model and did not choose a location to open a store in a well-known local shopping mall.

Users who have noticed changes in %Arabica stores believe that the brand may have closed some business district stores and changed them to more flexible ones in order to reduce operating costs such as store rental and to be more in line with current users '"buy and leave" consumption habits. The coffee cart model provides services to local customers.

However, old users who love %Arabica cannot hide their disappointment when looking at the shrinking stores. They said that the design store is actually a feature of %Arabica, and many passers-by are attracted by its simple and exquisite appearance and go into the store to buy coffee. Nowadays, for the sake of store profitability, the government has abandoned high-rent commercial district stores and replaced them with coffee trucks with small areas. In their opinion, it seems that they have given up the brand characteristics, which is regrettable.

Picture from: Internet screenshot

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