Unexpected! Well-known tea beverage brand Lele Tea will withdraw from the Zhengzhou market!

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Not long ago, the chain tea brand Lele Tea was criticized for being "stuck to its teeth" because of its new "Apple Candy" series. It urgently removed the product from the shelves to rectify the product and apologized to the public, attracting the attention of many netizens. Some users who had not noticed the news that the new product was on the shelves before also paid attention to its brand trends due to this hot search, and were also curious about the rectified "Apple Candy" series of new products.

But recently, a consumer in Zhengzhou who wanted to try a new product went to its offline store, only to find that the "Apple Candy" series of products were not on the store's shelves, and some popular drinks did not appear on the store's menu. After communicating with the clerk, the consumer learned that the Lele tea store would close on January 3, 2026, so the store no longer participated in the brand's new activities.

This news surprised the party concerned. According to him, the Lele Tea Store located in Xintian 360 Square in Greenland, Zhengzhou is currently the last store in the city. If the store is permanently closed, it means that Lele Tea may completely withdraw from the Zhengzhou market.

It is understood that Lele Tea will enter the Henan tea beverage market at the end of 2022 and open Henan's first store in Zhenghong City, Zhengzhou, attracting a large number of fans to check in and visit the store. Later, the brand gradually expanded its market layout and opened stores in Nanyang, Xinxiang and other cities. However, in just three years, Henan's first store, Zhenghongcheng Store, Zhengzhou Yonghe Shiguangli Store, etc., have been closed one after another. From the perspective of small procedures, Zhengzhou City currently has only the "lone seedling" left in Zhengzhou Greenland Xintian 360 Plaza Store.

Therefore, when they learned the news of Lele Tea or the evacuation of Zhengzhou, local citizens felt sorry and regretful, and bluntly said that the news of the closure of this tea brand came off guard,"I can't drink Vienna anymore","Oh my God, I only drank it once and it's gone","I ordered two cups of it in Zhengzhou the day before yesterday, and the store is closing today."

While sighing, netizens from other regions said that Zhengzhou was not the only city that Lele Tea evacuated in recent years. According to feedback on social media, stores in Zhangzhou, Handan, Weihai and other places have quietly closed and evacuated their cities this year. In addition, Mini programs show that there is currently only one operating store left in many cities such as Fuzhou, Quanzhou, and Qingdao.

(Lele Tea Weihai City Weigao Plaza Store announced the termination of the contract)

It is understood that after receiving an investment of more than 500 million yuan in tea from Naixue in 2022, Lele Tea has set up stores in many cities across the country and officially opened its franchise business to the outside world. The number of stores has increased. In 2024, Lele Tea disclosed that the number of stores will be close to 500, plans to add 600 to 800 stores and set a goal of "exceeding 1000 stores by the end of 2024."

However, narrow-door dining data shows that the number of Lele Tea stores in operation is 392. Although the data may differ from the actual number of stores, what is certain is that the brand is getting farther and farther away from the previous goal of thousands of stores, which has also made many users who love the brand worry about its future development, for fear that they will one day pass by. When the only Lele Tea store in the city, I suddenly discovered that the store sign had been removed.

Picture from: Internet

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