A bowl of snail powder made by a famous milk tea grandmother sells for 55 yuan?! Shop owner: There is a misunderstanding

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In recent years, in addition to their main milk tea products, many chain tea brands have started sideline businesses. Some focus on surrounding areas, some sell snacks, and some break into catering tracks and compete for business with restaurants. Recently, the well-known Guangxi tea beverage brand Grandma Handmade opened the country's first Liuzhou snail powder store in Shanghai and entered the trial operation stage, which attracted widespread public attention to it. Related topics topped the hot search due to heated discussions among netizens.

As early as last year, it was reported that Grandma Handicraft would open a snail noodle shop called "Luosi LUOE SHCutter" in Shanghai. Now this restaurant, which originally existed in the rumors, has appeared in Xintiandi, Shanghai. The overall decoration of the store is simple and exquisite, completely different from the traditional roadside shops that many people remember. Coupled with the influence of the brand effect, many people flocked to the store on the first day of business to find out.

However, consumers who went to check in shared their orders on social media, claiming that a meal at the store cost 140 yuan. Some netizens also claimed that the three people spent a total of 392 yuan at the store. They said that a bowl of snails powder, a signature product sold in the store, is priced at 55 yuan. If you add side dishes and add powder, you will need an extra fee.

This situation made many netizens in Guangxi cry out that it was difficult to understand. They said that the price of the same type of snail powder in the local area was only about a dozen yuan. They believed that the price was much higher than ordinary snail powder, and joked that it was "refreshing the snail powder price ceiling." However, some people think that this snail powder store is located in Shanghai Xintiandi, where every inch of land is expensive, and its pricing is understandable higher than the mainstream market price. It is reasonable that a bowl of snail powder at 55 yuan can be accepted by Shanghai consumers.

Just as netizens were arguing about grandma making a bowl of 55 yuan snail powder by hand, on February 4, the merchant clarified the customer feedback on the public platform. The brand explained that the "fan renewal fee" spread online does not exist, but the staff on the first day of trial operation may not understand the situation and there may be differences in communication with customers, which may lead to misunderstandings.

Secondly, in response to the online rumor that "grandma's handicraft launches a high-end snail powder brand," the brand said that although Luoshi received investment from Guangxi Shouzuo Xingcun Catering Management Co., Ltd., the parent company of the tea beverage brand grandma's handicraft, it is a different operation team from grandma's handicraft."Currently, the execution team is independent" and is not a "grandma's handicraft brand" as netizens think.

As for the issue that the price of snail powder, which has been discussed, is higher than that of similar products on the market, the store staff responded,"All our ingredients and soup bases are cooked freshly on the same day, so the cost of ingredients, the quality of materials, including dishes will be more standard in terms of design."

At present, the snail powder store has a score of 3.6 points on third-party platforms, with medium and low scores accounting for more than 30%. The store homepage on the online platform only displays menus and user recommendations, and the specific selling prices of all dishes cannot be viewed.

Picture from: Internet

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