Nav: Home > Coffee News >

Dachang Huajia will join hands with WMF automatic coffee machine to open up the Chinese market

Published: 2026-02-23 Author: World Gafei

Last Updated: 2026/02/23, Dachang Huajia is a leading company in market development services, focusing on the Asian market

Dachang Huajia is a leading company in market development services, focusing on the Asian market. WMF is a world-renowned brand of German high-end tableware, kitchen utensils and professional coffee machines, and the two companies have signed an exclusive agency cooperation agreement. DKSH will be responsible for the sales and service of WMF's full range of automatic coffee machines in China.

Beijing, Nov. 4 / PRNewswire-FirstCall / PRNewswire-FirstCall-Asianet /-- according to the exclusive agency agreement signed between WMF and DKSH, DKSH Technology will provide China-wide marketing activities for WMF and create customized market analysis, market research, marketing, sales and logistics and after-sales services for WMF. DKSH provides in-depth and extensive sales strength is widely recognized in the field of catering equipment industry. With these reliable and secure service networks, DKSH is the best partner for WMF to expand its business in China.

Asia, especially China, is an important market for WMF to consolidate its leading position as a manufacturer of fully automatic coffee machines in the future. "the cooperation with DKSH is a milestone in our long-term growth strategy for WMF," Mr. Peter Feld, CEO of WMF, further explained. "We look forward to working with our strong partner, DKSH, to accelerate our business activities in the Chinese market and benefit from the extraordinary growth trend."

Dachang Huajiawei WMF provides a broad customer base for all of China's service industries-from top hotels and restaurants to different types of department stores, bakeries and coffee chains. At the same time, WMF has professional coffee machines suitable for all fields, which will enable current and future customers of DKSH to develop innovative and for-profit concepts in the coffee business.

Hanno Elbraechter, chairman of DKSH's global technology business department, said: "We very much welcome this important and strategic decision made by WMF to cooperate with us. Quality products from WMF have greatly improved our product solutions in the hotel and catering industry, and we know that this cooperation will lead to more lasting and profitable growth of WMF's business in China. "

Mr. Daniel Meyer, Vice President of the Technology Division of Dachang Huajia Commercial (China) Co., Ltd., said: "my team and I are very excited about the upcoming marketing, sales and related after-sales service activities of the WMF automatic coffee machine in China. The good reputation of the WMF premium coffee maker and DKSH's self-motivated and well-trained service specialists are a very natural and perfect combination. "

Source: Dachang Huajia Commercial (China) Co., Ltd.