World barista competition China trials fragrance Jiazhao industry
From December 12 to December 14, WBC(THE WORLD BARISTA CHAMPIONSHIP), a world-class coffee top-level event, landed in the atrium of Dalian Jiazhaoye Square. The sweet and mellow taste added romantic western festival atmosphere to the colorful December.

The live game is underway.
This competition, a total of 15 excellent baristas from all over the country gathered, they will be under the on-site supervision of 7 international baristas, pull flowers, hand flush, siphon pot professional coffee performance, the audience friends present in addition to a feast for the eyes, naturally not without a feast for the mouth.

The judges took it seriously.
WBC is the only coffee event covering the whole world, with a total of 25-26 divisions nationwide. The top two qualifiers in each division will participate in the national finals, and the finalists will compete in the world finals the following year.
According to statistics, during the weekend activities, driven by the overall popularity and promotion activities, the average passenger flow of the square was 32379, and the number of WeChat fans increased by nearly 200.
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Korean coffee brands run by cafes are caught in the storm of "frequent closures"
Caffe bene, a coffee brand from South Korea, closes its shop frequently and faces operational difficulties. The news stems from revelations from its internal employees to the media: coffee accompanies you due to poor management, the Chinese company is now frantically closing stores across the country, and there are a series of problems, such as arrears of wages, arrears of suppliers for goods, deceiving franchisees and so on. The employee said that the wages of most employees in October have not yet been paid.
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Pu'er City has been approved to build a demonstration zone for well-known brands in the national coffee industry.
Recently, AQSIQ sent a letter to the people's Government of Pu'er City, agreeing to build a demonstration zone for well-known brands of the national coffee industry in Pu'er City. This is the first coffee industry well-known brand demonstration zone approved by AQSIQ since the establishment of a demonstration zone for national well-known brands was carried out in 2011. The cultivation of coffee in Pu'er began in 1892 and is the first region in Asia to grow coffee.
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