Consumers are concerned about the change of coffee price

A number of Starbucks products have raised prices.

Our reporter Lu Zhiyi

Earlier, it was rumored on the Internet that the price of drinks from Starbucks, a well-known beverage brand, was about to increase, which was later confirmed on the official website of Starbucks. For many young people, Starbucks coffee is popular with them. According to the reporter's understanding, although there are no Starbucks coffee stores in Panyu, there are also many coffee shops that are deeply loved by the public, and some consumers are very concerned about it. Will the price increase of Starbucks cause other coffee shops to follow suit? After visiting and understanding, the reporter learned that the product prices of some coffee shops in our region have risen, but the time of the price increase is not all after Starbucks announced the price increase, and the price increase of coffee did not follow the trend.

Most of the price increases are for coffee with milk.

The reporter visited and found that the prices of drinks in some cafes in Shiqiao have increased to varying degrees, but as far as the reporter knows, the prices of various cafes have increased at different times, most of which began to adjust prices a year ago.

The reporter saw on the menu of Sophie Cafe in Diamond Jewelry Square that the prices of some drinks had been modified, some were crossed out directly, and some were written down on white paper and covered with the original price. According to the reporter's visit, the prices of coffee shops in the market vary. There are low-priced coffee that can be bought at 20 yuan, and a cup of coffee that costs hundreds or even thousands of yuan, while the price increase ranges from 1 yuan to 5 yuan.

Zhang, manager of the stylish coffee shop near the Jap Road, told reporters: "in recent years, the price of coffee beans has been rising, and the cost of coffee beans is much higher than that of milk, but there are more sources of coffee beans, and there is more room for shops to choose." so the increase in the price of coffee beans is not obvious in the price of coffee; but the price increase in fresh milk is mostly an overall increase, so you can see that the price increase is basically coffee with fresh milk. " According to reports, in fact, the price increase of coffee in this store began as early as a year ago. "for us independent small cafes, the pressure on rising costs and the salaries of waiters is weak, so there is nothing we can do about raising prices." Manager Zhang added.

Consumers raise the price of coffee

Have different attitudes

It is understood that most consumers complain about the rise in coffee prices. Miss Yang, who works in an e-commerce company on Guangming North Road, told reporters: "recently, when I learned that Starbucks prices had risen, my colleagues and I bet that other coffee shops might follow suit. In fact, it is not cheap to drink coffee in coffee shops, and it is even less cost-effective after the price increases." The reporter found that in the face of price increases, consumers who like to drink coffee can not stand the temptation of coffee and milk, but are unwilling to accept the price increase of the coffee shop.

However, some consumers do not pay much attention to it: "now everything is going up, but it is not surprising that it is just coffee's turn to go up." In my opinion, people who come to drink coffee actually pay attention to the atmosphere and comfortable environment here. They should drink less coffee with higher prices, such as lattes and cappuccinos, and just choose other ones that do not increase prices. " Miss Gu, who spends money at the chic coffee shop in Dianhui Jewelry Square, said. Source Panyu Daily

China Coffee Trading Network: www.gafei.com