Valentine's Day "Coffee" looking for "Cube Sugar"

Shortly after the festive and lively Spring Festival holiday, the sweet and romantic Lantern Festival followed. In order to continue the holiday sales boom and seize the golden opportunity of the "sweet economy", smart businesses have launched strong promotional activities. Are you ready for this coming romantic day? If Valentine's Day is a cup of coffee, without the harmony of romantic sugar cubes, sweetness will also be discounted.

"Weibo Control" ushered in the big stage

The romantic Valentine's Day is just around the corner. The reporter visited the market and found that compared with previous years, more Zhongshan merchants have turned their Valentine's Day marketing to the Internet. Many merchants have launched activities on Weibo, such as issuing a declaration of love, posting sweet photos, "passionate kissing for 60 seconds" and so on, and send different Valentine's Day gifts to attract popularity. Industry insiders pointed out that Weibo marketing has the characteristics of low cost, rapid promotion, high attention, wide spread and so on, so it is increasingly becoming the main battlefield of merchants' promotion.

Traditional merchants promote theme activities

For most office workers who are busy at work, eating, shopping and watching movies are the "romantic trilogy" of Valentine's Day. Of course, businessmen are not willing to miss this opportunity to launch various promotional activities. Recently, the reporter visited the major shopping malls and supermarkets in the city and found that the merchants had dressed up the store with a romantic atmosphere, and various theme activities for Valentine's Day were launched vigorously.

Yihua Department Store launched a large-scale theme promotion of "Romance and Love, Yihua Gift" on February 4. It is reported that this large-scale promotion will continue until Valentine's Day, and on February 10, 13 and 14, consumers shopping at Yihua Department Store will not only enjoy love gifts, but also a variety of discounts. Such as inlaid jewelry as low as 20% discount, some couples watch buy one get one free, jewelry as low as 50% discount, buy men's suit to send tie, bed products as low as 75% discount.

"although there is no holiday on Valentine's Day, I always find some programs to spend with my girlfriend in the evening. In addition to candlelight dinners, shopping is also a good choice." Mr. Li, a citizen, said that the department store has a comfortable shopping environment, a wide variety of goods and high-quality fashion, which is a good place to relax on Valentine's Day.

In addition, many supermarkets and electrical stores have also launched various Valentine's Day activities. for example, a large supermarket in the city has launched a series of brand-name chocolates at special prices, with a 20% discount for imported wine after shopping over 88 yuan. An electrical appliance store will also offer a 25% discount on all lines of shaving and beauty appliances on Valentine's Day.

Weibo marketing plays "passionate kissing".

"Love must be spoken, and sweetness must be show!" "only romance, not love!" Recently, a variety of love slogans have sounded on Weibo, and merchants have played Valentine's Day marketing on Weibo, from posting photos to declaration of love, and even seducing kisses for 60 seconds. The participants in addition to shopping malls, cinemas and other traditional businesses, there is no lack of real estate, cars and other high-end businesses.

"if you buy a value package for Valentine's Day and enter the special show for Valentine's Day, you can get a small gift immediately! The first five couples who signed up for a 60-second kiss can also watch the movie for free! " Among them, the most extraordinary is the Sanxiang Land Digital Cinema, which recently posted a message on Weibo, saying that the first five couples who signed up for "60-second Kiss" can get free movie tickets.

The department store was also reluctant to be outdone. On February 8, Holiday Plaza posted a message on its Weibo. From February 11 to 14, the mall launched a variety of red romantic gifts, including infatuated vodka gel, alcoholic chocolate and so on. On Valentine's Day, there are even "intoxicated masters" who prepare "intoxicated lovers" cocktails for couples.

"take part in the Smart Romance campaign on February 11-12 this weekend. Take a photo with your beloved TA and Smart and post it on Weibo and @ Nakayama Renfu, while expressing your sweet love for TA." "Love should be roared out loud! As long as you: 1, become @ Ocean City Zhongshan fans; 2, forward this Weibo, while issuing your declaration of love; 3, @ three friends. You will have a chance to win the couple movie package sent by Ocean City. "

In the Weibo era, Valentine's Day marketing of merchants started to "Weibo control" ideas, including, of course, Mercedes-Benz mansion. The reporter found that Ocean City, Mercedes-Benz Smart and other businesses also launched a declaration of love and photo-posting activities on Weibo, which also triggered many citizens to retweet and participate.

Qin Suling, a reporter from Nanfang Daily

The middle-aged and the elderly celebrate the festival with flowers

A bouquet of roses representing love, a candlelight dinner and a tear-jerking moving movie have become a must for countless couples to celebrate Valentine's Day.

With only a few days to go before Valentine's Day 2012 next Tuesday, products that can focus on the concepts of "lovers", "sweetness" and "pairs" are secretly "inflating their prices". And the city's flower market began to heat up, many florists have entered the peak of flower booking. The reporter visited the flower market and found that compared with last year, the price of flowers generally increased by about 10%, among which the increase in lily and blue witch was particularly obvious.

Flowers should be packed before they arrive.

Located in several flower shops near the ethnic East Market, the shops are busy for the arrival of Valentine's Day.

"now, as long as we are free, we will start packing, otherwise we won't be able to work overtime every day in a few days."

The staff of the store said that the whole bunch of flowers could be sold as long as they were inserted into the flower paste. Even so, from five or six days before Valentine's Day, they still have to work overtime to cope with the growing popularity of flower bookings.

The number of middle-aged and elderly consumers has greatly increased.

It has become a common practice for rose prices to rise sharply before Valentine's Day. at present, many consumers choose to buy flowers in advance to avoid high prices.

"ordinary red roses currently retail for 5 yuan each, and wait until Valentine's Day for 10 yuan each." The florist suggested that you could "send flowers at the wrong peak", for example, by agreeing to send flowers 1-3 days before Valentine's Day.

In the fresh cut flower area of Zhuyuan Flower Market, at present, the price of ordinary red roses is 40-55 yuan per dozen, among which the prices of colored roses such as "red roses", "champagne roses" and "France" are showing signs of soaring, with the highest wholesale price of high-quality products reaching 70 yuan per dozen. In the next few days, the price of these roses will continue to soar.

In addition, according to some shopkeepers, the number of people who spend flowers during Valentine's Day has changed significantly in the past two years. In the past, most of the consumers who bought flowers on Valentine's Day were young people, and young people accounted for about 90% of the total consumer population. However, the proportion of middle-aged consumers in their 40s and 50s has increased significantly in the past two years. Last year, for example, Kang Andong sold more than 10000 roses during Valentine's Day, of which 60% were bought by young people, 30% by middle-aged people in their 40s and 50s, and about 10% by middle-aged and elderly people over the age of 50.

Flowers are more popular than stuffed animals.

As expensive as flowers are lovely bouquets of plush animals. The current price of about 150 yuan per bouquet will rise to more than 200 yuan on Valentine's Day. The reporter learned that although flowers generally have a shelf life of only half a month, they are still deeply loved by the public. at present, red roses, blue witches, tulips and other flowers are the most ordered, while plush animal bouquets are rarely visited.

"when the plush animal bouquet was first launched a few years ago, it was very popular among young people and everyone thought it was very novel. Over the years, people's sense of freshness for it has gradually diminished, and now the enthusiasm has returned to the flowers. " A florist told reporters that so far they have received dozens of orders for flowers, while few have ordered plush animals.

Nanfang Daily reporter Deng Yongqiu sources Nanfang Daily

China Coffee Trading Network: www.gafei.com