Only two adults drink coffee in Changsha Cafe
Of the 10 people who came here, 7 came to eat. Where is this? A restaurant? Wrong! This is the coffee shop in Changsha.
"if you open a coffee shop in Changsha and you don't sell Chinese food, especially without Changsha home-cooked food, you can't survive at all." Wu Bin, chairman of Changsha Shandi Catering Management Co., Ltd., expressed the embarrassing situation of "eating in western food" in Changsha coffee shop.
In recent years, coffee shops have sprung up rapidly in Changsha. Embankment, Theo, Shangdao, Magpie. According to conservative estimates, there are more than 200 such cafes in Changsha at present. However, although these are called "coffee shops", they are actually in the "home restaurant business".
Only 20% of the people in the coffee shop drink coffee.
Once upon a time, the petty bourgeoisie described life like this: I was either in a coffee shop or on my way to a coffee shop.
Now, the owners of Changsha coffee shop all use this phrase to "tease": you either eat in the coffee shop or drink tea in the coffee shop.
The reporter visited Changsha Mountain Embankment, Milo, Magpie and other major coffee shops and found that people who come to spend money either eat or drink tea and chat, and those who really go to drink coffee are very rare. On the menu of the Shandi Coffee News Store, the reporter saw that in addition to coffee, beverages and western food, there are business packages, boiled rice and other restaurants, as well as Hunan cuisine, Cantonese cuisine, Southeast Asian cuisine, and so on.
"in fact, in the coffee shop, Chinese food has become the main sales." Wu Bin told reporters that in a Shantai coffee store, the monthly sales of coffee is less than 30,000 yuan, accounting for only 20% of the total sales, while the sales of Chinese food is at least double that of coffee.
Lu Shufeng, head of Magpie Coffee, admitted that monthly sales of Chinese food in Magpie Cafe accounted for 50% of total sales, while coffee accounted for only 10%.
"not many people drink coffee, basically they come to eat, and the sales of Chinese food account for 50% of the total sales." Diou Coffee Changsha Furong store manager Wang Huating introduced.
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