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Austrian Vienna New City delegation inspected Pu'er Coffee

Published: 2026-04-27 Author: World Gafei

Last Updated: 2026/04/27, From February 7 to 9, a delegation led by Bernhard Muller, mayor of the new city of Vienna, Austria, went to Pu'er to inspect the coffee industry.

Yunnan Network News (Reporter Li Wenyun correspondent Li Yushan) from February 7 to 9, a delegation led by Bernhard Muller, mayor of the new city of Vienna, Austria, went to Pu'er to inspect the coffee industry. Successively to Simao District Nandaohe Coffee demonstration Farm, Sanglaite Coffee Company, Manlaojiang Coffee Company, National Pu'er Tea Product quality Supervision and Inspection Center and other places to conduct on-the-spot visits.

On the 7th, Li Xiaoping, deputy secretary of the Pu'er Municipal CPC Committee and mayor, met with Bernhard Muller and his party.

When talking about the development of the coffee industry in Pu'er City, Li Xiaoping said that Pu'er is the origin of Pu'er tea and the golden area for coffee cultivation, which has the best natural conditions and advantages for the development of the coffee industry. Li Xiaoping said: Austria is a country with a long history, splendid culture, colorful arts and developed industry, and it is also an important trading partner of China. The new city has the oldest coffee shop in Vienna. The delegation went to Pu'er to inspect the coffee industry, which is a high trust in the excellent quality of Pu'er coffee. I am very glad that Mayor Bernhard Muller came to Pu'er for coffee and brought excellent Austrian entrepreneurs. I hope that the two cities will take this as a start, use coffee as a bridge, build friendly and cooperative relations, and constantly strengthen exchanges and cooperation to achieve mutual benefit and win-win results.

Bernhard Muller briefed Li Xiaoping on the basic situation of the new city of Vienna, saying that since the establishment of diplomatic ties 40 years ago, Austria and China have had extensive and profound exchanges in various fields, and the new city of Vienna has been working hard for the development of Austria-China relations. He said that this visit is a historic moment for the two cities, and he hopes that the two sides will continue along the road of Austria-China friendship established by their predecessors and establish long-term and stable cooperative relations with the efforts of the two sides. At the same time, he formally extended an invitation to Li Xiaoping, inviting the Pu'er delegation to visit Vienna New Town. At that time, he will conduct in-depth exchanges for the cooperation between the two cities in various fields.

When talking about his impression of Pu'er, Bernhard Muller said: after hearing that Pu'er is one of the best coffee-growing places in China, they came here and found that Pu'er not only has a world-class coffee growing base, but also has world-class natural scenery and cultural customs. Through a series of visits and study activities, the delegation has achieved its expected goal and has fallen in love with it. He exclaimed: Pu'er is not only a health paradise in China, but also a health paradise in the world!

According to reports, Pu'er coffee is of good quality and has been praised as "one of the best quality coffee in the world" by coffee lovers at home and abroad. In recent years, the municipal party committee and municipal government have implemented the strategy of ecological city establishment and green development, vigorously developed the coffee industry, and made every effort to build "the coffee capital of China". Through the introduction of leading enterprises to drive the coffee industry, coffee planting area and output account for more than half of the country and the province. At present, two world-class coffee enterprises have cooperative relations with Pu'er, of which Nestle has cooperated with Pu'er for nearly 20 years, and Starbucks signed a strategic cooperation agreement with Pu'er last year. We firmly believe that Pu'er can grow world-class coffee beans, produce the best coffee in China, and cultivate the best coffee culture in China.

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