Coffee shop chain joins coffee giant Starbucks landing in Taizhou for the first time
Recently, Starbucks coffee landed on Taizhou Road and Bridge for the first time. It is understood that this is the first time that Starbucks has landed in Taizhou, and it attracted a lot of "star fans" to queue up on the opening day.
Lai Rihua, deputy general manager of the development department of Shanghai Unified Starbucks Coffee Co., Ltd., said that the location of the first store in Taizhou took into account the influence of the road and bridge business district and the cultural atmosphere consistent with the brand. Starbucks East Store covers an area of 200 square meters and is divided into two floors, which can hold about 100 people. The decoration in the store adopts the traditional style of ARTUSAN in CBS conceptual design, and the dark color of black walnut is the main tone, giving people a calm and comfortable feeling. "the design style of this store is currently the latest from Starbucks." Lai Rihua said that the designs in the store are specially designed by foreign designers. Join the coffee shop
The news of Starbucks' arrival in Taizhou has caused thousands of waves among young people in Taizhou long before its opening, and Weibo about its opening day has been retweeted countless times. Now Taizhou people finally have their own Starbucks and can enjoy the atmosphere of petty bourgeoisie. Mr. Lin of Jiaojiang is a post-80s generation and has always been a loyal fan of Starbucks. He specially came from Jiaojiang early in the morning and made an appointment with many friends to experience it. "just last month, when I was having coffee at Starbucks in Guangzhou, I sent out a Weibo message, hoping that Starbucks could come to Taizhou as soon as possible. Unexpectedly, after just over a month, my dream came true. This is very convenient." Mr. Lin said that what he likes most is the atmosphere of Starbucks. Coffee shop chain joined in
It is understood that Starbucks Coffee adopts a direct marketing model, and Taizhou stores are no exception. 'This is to better pass on Starbucks' coffee culture, 'Mr. Lai said.
(responsible Editor: Leo)
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The first share of Chinese coffee has not broken its cocoon. It is difficult for the coffee chain to join.
The perfect integration of coffee shops and ancient city towers the origin of the capital market has a far-reaching relationship with the coffee industry, but it is a pity that this fate has not been realized in China. In 1773, the first British stock exchange was established at the Jonathan Cafe in Chais Hutong, London. History has always been strikingly similar, and 20 years later, Tondy Cafe was completed on Wall Street and became the predecessor of the New York Stock Exchange. When soup
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Starbucks, Aix, COSTA and other coffee chains speed up the opening of stores against the trend.
This year, my friends often ask me why I want to speed up the opening of stores in times of economic weakness. Do you want to stop? Li Xianglu, director of Axe Coffee China, told reporters that the company has accelerated its expansion this year, with only four stores in Shenzhen at the end of 2011, while six new stores have been opened in Shenzhen so far this year, striving to open three or four new stores in the fourth quarter. Axe coffee.
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