The first share of Chinese coffee has not broken its cocoon. It is difficult for the coffee chain to join.
The perfect integration of the coffee shop and the ancient city tower
It can be said that the origin of the capital market has a profound relationship with the coffee industry, but it is a pity that this fate has not been realized in China.
In 1773, the first British stock exchange was established at the Jonathan Cafe in Chais Hutong, London. History has always been strikingly similar, and 20 years later, Tondy Cafe was completed on Wall Street and became the predecessor of the New York Stock Exchange.
When the shrewd owner of Tondy Cafe invited Wall Street pioneers into the house from under the plane tree, a wisp of coffee was wrapped around the mellow aroma and lubricated taste, and numerous deals were made. From this moment on, the cafe is just a shell, and the distribution center of capital and information is its essence.
After hundreds of years of popularity overseas, the coffee industry has gradually taken root in mainland China in recent years. However, taking a look at the food, beverage and catering chains that have emerged in large numbers of dark horses, the first share of domestic coffee is still "still holding the pipa and half covering the shy face."
Xiong Xiangjin, head of Hougu Coffee and president of Yunnan Coffee Industry Association, predicts that China's coffee consumption market is expected to reach 1 trillion yuan in 10 years. With a huge market potential, many companies have started the pace of listing.
Xiong Xiangjin's Hougu Coffee, the largest instant coffee manufacturer in China, once aimed to create "the first share of Chinese coffee". But surprisingly, Hougu Coffee got into a dispute with investors this year, and the established development strategy had to be rescheduled.
In addition, cross-strait coffee, which uses the "coffee + western food" model, had planned to enter the capital market this year, but also announced that it had postponed its listing plan. Jin Meiyang, president of cross-strait coffee, said that we should first strengthen the brand and strive for listing in A-shares within three years.
In response, Bai Fang, secretary general of the Beijing Coffee Industry Association, told reporters: "generally speaking, most of the companies in the domestic coffee industry do not have the conditions for listing." In the coffee chain sector, many companies introduce venture capital to prepare for the sprint listing, but in fact, these coffee chains are mainly franchisees, this short and fast model is very difficult to assess the real market value. "
At present, the coffee business of listed companies in China is mainly H-share China Resources Entrepreneurship. After its acquisition of Pacific Coffee, it makes use of the strong domestic channels of China Resources Group to rapidly expand its coffee business. In the A-share market, although there are no companies with coffee as the main business, some listed companies have successfully married with the coffee industry.
For example, COSTA Coffee has joined hands with Hualian Group in northern China to gain access to large shopping malls based on the channel advantages of Hualian Group. Hualian Comprehensive Super has disclosed this year that some shopping malls have introduced Hualian Kashijia (Beijing) Restaurant Management Co., Ltd. (COSTA), a subsidiary of Hualian Group, to operate coffee shops, and the annual rent and management fees are expected to not exceed 3 million yuan from 2012 to 2014. In addition, there are also rumors this year that Kangnbei, which is mainly engaged in pharmaceutical manufacturing, has also played coffee across the border, planting an ecological coffee base in Pu'er, Yunnan Province, where the coffee will mainly be high-end coffee beans and deeply processed products.
According to the plan of Yunnan Province, we will strive to cultivate one or two listed companies in the coffee industry during the 12th five-year Plan period. In mainland China, the mellow aroma of the coffee industry has attracted more and more industrial capital. With the gradual popularity of coffee consumption from spring snow to Xialiba people, and the improvement of the operation and management of the coffee industry, it is only a matter of time before the first cocoon of Chinese coffee comes out.
(responsible Editor: Leo)
FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
- Prev
Pacific Coffee plans to open 50 stores this year. Aix Coffee will open 3-4 stores in the fourth quarter.
Recently, international well-known coffee chains such as Aix, Starbucks and Kashijia continue to accelerate their expansion on Chinese mainland, and Pacific Coffee, a subsidiary of China Resources, has quickly opened its 100th store in mainland China with the strong channel advantage of China Resources Group. and this year will open 50 new chain stores in Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou and other cities. The whole coffee industry presents
- Next
Coffee shop chain joins coffee giant Starbucks landing in Taizhou for the first time
Recently, Starbucks coffee landed on Taizhou Road and Bridge for the first time. It is understood that this is the first time that Starbucks has landed in Taizhou, and on the opening day, it attracted a lot of star fans to queue up for experience. Lai Rihua, deputy general manager of the development department of Shanghai Unified Starbucks Coffee Co., Ltd., said that the location of the first store in Taizhou took into account the influence of the road and bridge business district and the cultural atmosphere consistent with the brand. Area of Starbucks East Store
Related
- Do you want to steam it for hanging ears? Can hanging ear coffee be extracted twice? Is it normal that there is no foam in the flushing ears?
- Can latte be made with milk brewed with milk powder? What proportion should be used to make espresso?
- Does deep-roasted coffee have more caffeine than lightly roasted coffee? What degree of roasting coffee beans have the least caffeine?
- Is coffee bean size related to quality? Why is Kenyan Tanzanian coffee graded by size?
- What is the difference between Australian white coffee and latte? How to extract the concentrated Ristretto in Australian White coffee?
- What is the reason why latte coffee foam quickly? Why doesn't lightly baked beans look good when making Italian milk cala?
- What does hand-brewed coffee mean with high strength and low extract? Japanese brewed high-intensity low-extract coffee to share!
- Can coffee beans that have passed their shelf life still be drunk? What is the best taste and shelf life for coffee beans?
- How many grams of powder and liquid do you need to extract espresso? Can I make espresso twice?
- What is the difference between Italian latte and French Oriole? Can I drink hand-brewed coffee with milk?