Research shows that young Americans switch from coffee to tea

When it comes to coffee consumption, there are few places that can be compared with the United States. The United States is the most coffee-loving region in the world outside the European Union, with an average of 23 gallons of coffee consumed by ordinary Americans in 2013. However, research conducted by YouGov, a research company, shows that coffee has begun to lose its traditional dominance.

Since the beginning of the new millennium, the consumption of tea has increased by 20%, and tea is becoming the first choice for a whole generation of young Americans. If you ask Americans under the age of 30 whether they prefer coffee or tea, they will find that the two drinks are equally popular, with an approval rating of 42%. The most likely explanation for the rise of tea is that this drink is good for health, especially as evidenced by the popularity of green tea.

Coffee is still popular with older Americans, especially those over the age of 65, the study found. Among Americans over the age of 65, 70% of respondents said they preferred coffee, compared with 21% who preferred tea. However, as the development momentum and popularity of tea among young millennials show no sign of weakening, coffee will slowly lose its dominant position over time.

Source: Forbes Chinese website (Shanghai)