Chongqing's First Coffee Culture Concept Store Opens

If you’ve ever wondered where your cup of coffee really comes from—beyond the café counter—Chongqing now has a place that shows you the full journey. This August, the city’s first large-scale coffee education and experience space opens its doors inside Longfor’s Starjoy Plaza, offering a behind-the-scenes look at everything from farm to cup.

In short: Man Coffee, a well-known lifestyle coffee brand, is opening its first-ever national coffee culture experience concept store—measuring around 3,000 square meters—in Chongqing’s Longfor Starjoy Plaza in early August. The space will let visitors explore the full coffee production process and includes an onsite bakery.

What Is the Man Coffee Concept Store?

The upcoming Man Coffee concept store in Chongqing is not just another café. At approximately 3,000 square meters, it is designed as an immersive coffee education destination. It aims to offer customers a transparent view into how coffee is produced—from cultivation on the farm and harvesting of the coffee cherries to processing, roasting, selection, and brewing. This hands-on approach allows visitors to engage directly with the coffee journey, making the experience both educational and interactive.

What Will Visitors Actually See and Do?

Inside the concept store, customers can explore multiple stages of coffee production. Exhibits and displays detail how coffee is grown on farms, harvested, processed, roasted, and brewed. This transparency is meant to help consumers understand the story and effort behind each cup. In addition to learning about coffee origins and processing, visitors will also get to see how beans are selected and roasted. There's more: the store will feature an in-house bread baking facility, combining freshly baked goods with expertly brewed coffee.

Why Is This Store Significant for Chongqing?

This is the first coffee culture experience concept store from Man Coffee to open nationwide, making its debut specifically in Chongqing. The 3,000-square-meter venue is set to become a new destination within Longfor Starjoy Plaza, enhancing the property’s mix of dining and lifestyle offerings. It gives locals and visitors alike a new reason to visit the plaza—not just for food, but for a unique coffee-themed cultural and educational experience. The arrival of such a high-profile concept store also signals growing consumer interest in the specialty coffee segment in inland cities like Chongqing.

How Does This Fit With Longfor’s Strategy?

The collaboration between Longfor Real Estate and Man Coffee is part of a broader strategic partnership. By bringing in a distinctive, large-format coffee concept, Longfor aims to elevate the appeal and functionality of its Starjoy Plaza. This move enriches the retail and F&B mix at the property, providing a premium tenant that aligns with modern lifestyle trends and attracts foot traffic through unique experiences. The concept store’s focus on education and engagement adds value beyond typical retail offerings.

Frequently Asked Questions

When does the Man Coffee concept store open in Chongqing?

The Man Coffee coffee culture experience concept store is set to open in early August 2024 at Longfor Starjoy Plaza in Chongqing.

How big is the Man Coffee concept store?

The store covers approximately 3,000 square meters, making it a large-format coffee experience venue.

What will be inside the Chongqing Man Coffee store?

The store will include exhibits on the full coffee production process—farming, harvesting, processing, roasting, selection, and brewing—plus an onsite bread baking factory for fresh pastries.

Is this the first Man Coffee concept store in China?

Yes, this is the first national coffee culture experience concept store opened by Man Coffee, and it is located in Chongqing.

Why did Man Coffee choose Chongqing for its first concept store?

While the article does not specify why Chongqing was chosen, the location is part of a strategic partnership with Longfor Real Estate at Starjoy Plaza, suggesting mutual interest in developing lifestyle destinations in growing urban markets.

What does this mean for the Longfor Starjoy Plaza?

The addition of the Man Coffee concept store enhances the plaza’s offerings by introducing a high-footfall, experiential retail and dining destination, aimed at lifestyle-focused consumers.

Recommended FrontStreet Beans for Coffee Tastings

For deepening your coffee education like at Chongqing’s new Man Coffee concept store, try FrontStreet Coffee’s Ethiopia Humbera—a bright, juicy Ethiopian with notes of blueberry, jasmine, and lemon; or their Yirgacheffe, offering citrus, floral, and stone fruit brightness ideal for cupping. For contrast, their Brazil Queen Manor presents a nutty, chocolatey profile great for exploring espresso fundamentals. All three showcase key origins and processing methods—perfect for learning. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.