Caffe PASCUCCI personal brand coffee shop has the largest number of stores in the world.

For drinkers, coffee is just a break to kill time in life. Only by really sitting in the cafe and enjoying the fragrance in the air can you touch the bottom of your heart in a trance and feel quiet and relaxed. As Haruki Murakami said: "sometimes, the so-called life is just the warmth of a cup of coffee."

Speaking of cafes, we have to mention these names: Pushkin, Balzac, Monet, Chopin, Picasso. The history of modern western civilization is no more than a hundred years, and the Renaissance is all-inclusive. However, after a deep investigation, these famous works, paintings and poems are more or less stained with the strong flavor of coffee, and cafes have almost always been

Haruki Murakami wrote an article called "Coffee" to the effect that he passed a huge sign with only the word "Coffee" written on it. "on the white floor, there are only two big black words-coffee." The sign pointed in the direction of the sky, and he didn't understand why, so he asked his friends, "maybe it's to prevent bombers from bombing." The friend replied, "or something like the Red Cross logo." Who do you think would bombard a cafe? Isn't it? " According to Haruki Murakami, the cafe has really become a veritable paradise. Stay away from disputes, wars and real life.

In modern society, cafes can be seen everywhere, and it seems that it has become a habit in life to enjoy a cup of fragrant coffee in our spare time. Exquisite appliances, cozy space and the smell of different cultures are bred in an endless stream of cafes. However, some "old places" always mysteriously pull the taste of coffee gluttony, making people linger. The century-old "Cafe Cafe" in Paris, France is the best proof. The charm of time-honored brands is that in the meantime, it is like being at a critical point of multiple time and space, where the past, present and future miraculously achieve a balance, and everything is within reach.

Speaking of the old generation of cafes, Italian coffee is definitely the birthplace of western coffee culture. About 700 years ago, coffee, known as a "magic drink", was brought to other countries in Europe and the United States along with Italy's long water city culture: Canada, Switzerland, France, the United States and so on.

By the end of the 19th century, cafes had become an integral part of Italian life. The famous Caffe PASCUCCI (Paskucci Coffee) in Italy was founded during this period. In 1883, the PASCUCCI family started the coffee trade, and the family business continued to grow. So far, Caffe PASCUCCI stores have been found in more than 50 countries around the world, such as the United States, Moscow and Japan, and their coffee beans are exported to more than 60 countries in Asia, Europe and Africa, making them the real inheritors of Italian coffee culture. To this day, Albert, the third-generation head of the PASCUCCI family. Mr. Pascal is still involved in the operation and management of the company.

For more than 130 years, Caffe PASCUCCI has always insisted on supplying high-quality coffee, selling Pascal coffee only in hotels, restaurants and cafes, not in supermarkets (although supermarkets sell a lot of coffee, the quality of coffee is generally poor). Statistics show that there are more than 700 cafes of different sizes in Italy, and Caffe PASCUCCI ranks 13th in Italy in terms of coffee sales; according to the global brand recognition of Italian coffee, Caffe PASCUCCI ranks among the top five in the world; and according to the number of personal brand cafes, the number of Caffe PASCUCCI stores ranks first in the world.

As the representative of authentic Italian coffee culture, Caffe PASCUCCI not only enjoys a high reputation in Europe and America, but also is highly respected by Asian coffee lovers. In South Korea alone, Caffe PASCUCCI (Pascal Coffee) has more than 300 stores and is a famous filming venue for Korean movies and TV dramas. The once popular Asian idol drama "ladder of Heaven" is filmed in Caffe PASCUCCI (Pascal Coffee) in Seoul. Now the coffee shop has become a pilgrimage destination for fans. As Caffe PASCUCCI's famous slogan: "A perfect to start your day." As the saying goes, "perfect a cup of coffee to the last sip" is the belief of the PASCUCCI family. "wherever you are in the world, as long as you walk into the Caffe PASCUCCI store, the coffee quality, experience and service you enjoy are the same and unparalleled." In 2013, Caffe PASCUCCI was awarded the European Coffee Association "Europe's most Business Ethics Coffee Brand" award for its long-term commitment to the organic coffee bean growing industry and maintaining the fairness and traceability of coffee trade, pushing the brand value to a new high.

Over the past hundred years, Caffe PASCUCCI has created a pluralistic "perfect space" with the concept of organic coffee, authentic Italian hand-made brocade coffee and ubiquitous Italian style, and become the "perfect coffee" in the minds of coffee lovers all over the world. Compared with the heavy coffee leisure culture in the West, Chinese people have not had a long history of drinking coffee, and it has only been more than a hundred years since coffee was introduced in the late Qing Dynasty, but only in the Republic of China, cafes or cafes attached to hotels and hotels have generally appeared in major cities in China, which shows that Chinese people are enthusiastic about coffee. With the arrival of Caffe PASCUCCI in China, it may bring a new experience for many Chinese coffee lovers who are eager for "perfect coffee", find the peace they have not seen for a long time in the aroma of authentic Italian coffee, and return to themselves.

Source: China News Network