Australian coffee giant Gloria grabs the beach and Tianjin Gouli enters the coffee market.
China News Service, Tianjin, May 9 (Reporter Zhang Daozheng)-the fourth store of Australia's largest global coffee chain in Tianjin was officially unveiled on the 9th in the bustling Xiaobailou Central Business District. The move marks another solid step in the process of expanding China's local catering market by Tianjin Goubuli Group, a Chinese time-honored brand with a history of more than 150 years.
Tianjin GouBuLi Group began its initial contact with Australia-based Colorado Coffee International Co., Ltd. as early as the end of 2012, after nearly two years of arduous negotiations, finally signed the intellectual property license agreement on December 25, 2014: Tianjin Senyongtai Catering Co., Ltd., a wholly-owned subsidiary of GouBuLi Group, has become the only permanent brand user of the GouBuLi brand in China.
Founded in 1979, Colorado Coffee is the largest coffee chain brand in Australia. It now has more than 1000 stores in more than 40 countries and is one of the top five coffee chains in the world. In order to adhere to the perfect coffee quality, Gloria always insists on using the highest quality boutique coffee beans and baking technology, selling pure hand-made coffee. Gloria's insistence on the high quality of coffee won the high praise of the authoritative American magazine Consumer report in 2011.
After Tianjin GouBuLi Group became the "owner" of Gloria brand in China, it adopted the way of commercial cooperation and chain operation to expand the market. In less than a year after entering the Tianjin market, Gaoleya has quickly attracted the attention of a large number of young consumers and coffee lovers with its professional coffee products and a relaxed and comfortable environment. The new store stationed in Xiaobailou area aims to bring authentic Australian coffee experience to more consumers in Tianjin.
It is reported that at present, Colorado Coffee has been officially stationed in cities such as Tianjin, Chengdu and Shanghai, and plans to expand the Chinese market in the future. (end)
Source: Chinanews.com
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