"Coffee accompany you" now owes the franchisee 200 million yuan.

Chongqing Jiefang Road cup of coffee to accompany your shop has been closed photojournalist Longfan (1 / 1)

Six months ago, I invited the coffee endorsed by Kim Soo-Hyun, who played by Korean star du Minjun, to accompany you, and he was also involved in the Chinese movie "Beauty dew". However, Coffee Management Co., Ltd. (China), which is well-versed in Chinese marketing and has a registered capital of 50 million yuan, currently owes a refund of nearly 200 million yuan to 127 franchisees.

This so-called "Starbucks of Korea" coffee brand makes many franchisees in Chongqing and even across the country lose their stores and lose money, and its "mantis breeding" expansion model has been questioned.

2.98 million the refund of the franchise fee is slim.

On April 25, the franchisee put up a banner and asked Coffee Management Co., Ltd. (hereinafter referred to as "Coffee accompany your company") to accompany you in the coffee shop in Yixiangcheng, Nanan District, Chongqing.

Wang Jin (a pseudonym), a franchisee who participated in the protest, said that coffee has closed six stores with you in Chongqing so far this year. Among them, four franchise stores are closed due to their inability to operate, namely, the New Year's Day department store on the south bank, the east-west motorcycle store, the Fuling franchise store and the Chongqing Ruifu Plaza store where they have joined.

On the other hand, two direct-run stores were shut down by coffee accompany you because of the two discussions made by the franchisees. Respectively located in Yubei District Liangjiang Lucky Fuguang Field near and Yixiang City.

Wang Jin said that the Chongqing Reifu Plaza store, which he invested more than 1.2 million yuan but only accounted for 49% of the shares, had only been open for two months, and Ruifu Square collapsed as a whole. This shows that the coffee company did not choose the location carefully at that time. As long as the franchisee is willing to pay, no matter whether the location is suitable for opening a coffee shop or not, the coffee company will get out of the way.

At the same time, Wang Jin also calculated his business situation. The rent of the Ruifu Plaza store was 40,000 yuan a month, while the turnover was about 700yuan a day during the week and about 1000 yuan on weekends. This turnover was not even enough to pay the rent. Moreover, the turnover was also transferred to the coffee management company in Shanghai every day, and I didn't get a penny.

Under such circumstances, Wang Jin asked to check out in order to stop the loss. He said: "Coffee accompanies your company to close the store you joined without telling him. The reason is to check out."

Wang Jin said that after Coffee was liquidated with your company, he told him that he had lost 800000 yuan in two months, and that if he wanted to check out, he would have to bear half of the loss, that is, 400000 yuan. The remaining 800,000 yuan of coffee will be refunded by your company. In order to stop the loss, Wang Jin also agreed with the coffee company to accompany your company, even though he thought there was no loss of 800000 yuan. But the coffee company did not sign any written agreement with Wang Jin.

"in March, Lu Changqing, chairman of your company, personally promised to return the remaining 800000 yuan within 2 months, and we still have a recording to prove it. But the refund has been delayed again and again. They are fraud companies. " Wang Jin said.

In a similar situation with Wang Jin, there are three other franchisees in Chongqing, which involve a total refund of 2.98 million yuan in franchise fees.

Wang Jin said that several of their franchisees had reported the case, but it was difficult for the police to obtain evidence because the companies involved were in Beijing and Shanghai.

In response, Xiong Dingzhong, a lawyer at Beijing Huapei Dequan Law firm, said that he had been consulted by Guangzhou franchisees and that there were problems with the agreement signed between the two sides. But even if they sue, the franchisees have little chance of winning.

At present, there are 10 franchise stores still in operation in Chongqing. Among them, Jia Haoran, a junior coffee shop in Maoye department store, said that at present, the salary is still paid uniformly by the coffee company, while the daily turnover of Maoye department store is between 700 yuan and 800 yuan. The manager of the Darongcheng store also said that the business is normal. At present, the turnover is still handed over to the company, and the salary is paid uniformly by the coffee company.

Rights protection funds may involve 200 million yuan

Chongqing is not the only city caught in the storm of shop closure. similar situations include Guangzhou, Guiyang, Hangzhou, Liaocheng and other areas.

As of December 31, 2014, coffee has accompanied you to open 407 stores in China, according to RET Ruiyide China Commercial Real Estate Research Center. According to the brand introduction of coffee accompany you, 95% of the stores are franchisees, so about 386 stores are franchisees.

Wang Jin said that at present, there are 127 known rights protection franchisees across the country, involving a rough estimate of about 200 million yuan. According to this estimate, at present, 1/3 of the coffee in the country accompanies you to join the merchants to protect their rights.

But different from Wang Jin's situation, there is another part of the intention to gold customers, Shandong Liaocheng Yue Yu is one of the intention gold customers.

Yue Yu said that he had other ideas and wanted to worry about it, so he chose this brand. But to Yue Yu's surprise, after paying the intention payment of 500000 yuan, Coffee spent three months with your location team and failed to choose a suitable location. So he decided to give up the investment.

At that time, the manager of Shandong region told Yue Yu that it would take about a month to withdraw his intention to gold, and that he needed to go through the process. As a result, all the regional managers have left, and Yue Yu's intention has not been returned.

Coffee accompany your company staff to Yue Yu's explanation is that after the change of equity, the company will take April to pay half, May to pay half, and June to pay interest (as a result of deferred payment). However, on April 26, Yue Yu did not get the "half" intention money.

On May 19th, the coffee company said that it would invite the franchisees to Beijing to solve the problem. But Yue Yu said that the companies that accompany you in Beijing and Shanghai no longer exist.

In Yue Yu's opinion, the coffee company did not give them anything, but took his intention of 500000 yuan as his own for a long time. "15 of our intention money clients are aware of the serious problem and have reported the case in Beijing." Yue Yu said.

Yue Yu said that the report involved 15 intention payment customers of 7.5 million yuan, which is only a small part. He has learned that there are also 60 or 70 intended gold clients across the country. Including these people, the amount is about 42.5 million yuan.

"Mantis breeding" is broken.

Korean Caffeine Co., Ltd. was established in 2008, has more than 800 chain stores in South Korea, is the largest caffeine chain brand in South Korea. A company called China Enterprise Investment Group established Coffee Management Co., Ltd. in Beijing in 2012 in cooperation with Korean Coffee Co., Ltd. to introduce this brand to the Chinese market.

After two years of expansion, there are now 407 coffee stores with you in China, while Starbucks has been in China for 16 years and operates a total of 1164 stores, according to the RET China Commercial Real Estate Research Center.

Coffee accompanies you in the Chinese market to adopt two modes: direct stores and franchise stores, and except for a small number of direct stores, more than 95% of coffee companions are franchisees.

More importantly, unlike franchising in the usual sense, coffee accompanies your company to adopt a model that calls itself a "fiduciary franchise". That is, the franchisee and the coffee company will cooperate to open a store with 49% to 51% of the shares, while the franchisee will fully entrust the store to the management of the coffee company and enjoy the dividend income.

However, in the coffee posting bar, some people call this joining mode "Mantis breeding", meaning to open a shop and close a shop at the same time.

You only need to pay, you don't have to take care of it, and you can enjoy the benefits. This is also a very attractive place for Wang Jin and other franchisees. But this kind of joining mode also causes a series of problems.

Wang Jin said they later found that almost every item in the long list of expenses had the problem of overpriced or false names. For example, to apply for industrial and commercial licenses and various licenses to 100000 yuan, Kimberly-Clark M39 double-headed semi-automatic coffee machine, the wholesale price is about 50,000 yuan, but the price of coffee with you is 120000 yuan; another example is a variety of margin, the cooperation between franchisees and coffee accompanies you, in fact, it is a joint venture to open a shop, and there is no reason for shareholders to pay a deposit to another shareholder.

Franchise expert Li Weihua believes that coffee accompanies you to review whether there is something wrong with the authorization, investment promotion, construction, logistics, supervision, and even the whole system of its franchise system, especially the act of supplying goods at a premium to franchisees. It seriously violates the law of franchise itself, and this kind of behavior is suspected of fraud in Europe and the United States.

In terms of the speed of joining, Jiang Shikui, chairman of the Shanghai Jiaao chain Coffee, said: "Starbucks, as an industry leader, has only had more than 1000 stores in China for 16 years." But in just two years, coffee owns nearly half of Starbucks' stores. "

Jiang Shikui said that at such an amazing rate of development, it is difficult for coffee companies to ensure that direct stores and franchise stores have the same quality.

Where the money went is a mystery.

Where is the nearly 200 million yuan of the 127 franchisees? Wang Jin said they had not seen a 51% investment certificate for coffee with you.

Jiang Shikui, an industry veteran, said that he had heard that coffee accompanied your major shareholders to invest their money abroad, but the investment situation did not seem to be very good. Coffee is very tight with your current capital chain.

In response, Zhang New year, a lawyer at Beijing Keno Law firm, said that if franchisees can find evidence that coffee accompanies your major shareholders to invest their money, then major shareholders may be suspected of withdrawing funds, which is not only illegal but also illegal.

Zeng Qian (not her real name), a prospective gold client in Hunan, said she wanted to send a letter from a lawyer first. For his intention of 500000 yuan, Zeng Qian said that the coffee with your company promised to be refunded in August at the latest, so he still has a glimmer of hope.

According to Zeng Qian, the key reason why she believes step by step that coffee accompanies your company and leads to the failure to get 500000 yuan of intention money back is that she has visited many cities, and some shops with coffee with you have really good business. Therefore, even if you see the news that South Korean shareholders are running away on the Internet, you still believe in the clarification of the coffee to accompany you on the official website.

On the question of how to deal with franchisees, Qi Xiaobing, head of Coffee with you in Chongqing, said that the company had stopped 49% of the franchisee model, except that he refused to answer all questions about how Chongqing franchisees would get a refund.

And Lu Changqing, the head of the investment of the major shareholder in China, and Coffee accompany you, the person in charge of the customer of intention money has also been unable to get through.

Under such circumstances, Song Liang, an analyst in the beverage industry, said that coffee is likely to circle money with you at present, and if you continue to attract investment in the absence of funds, you are raising debt with debt.

(Wen / Chongqing Youth Daily reporter Liu Yuntian Tu, except for the signature, are provided by the interviewees

Source: Chongqing Youth Daily