A coffee machine costs more than 20,000 yuan in traditional department stores to blow the high-end wind.

Walking in the new century, you may stop, blink hard and look at the price tag, wondering if you are looking at the eyes.

In fact, it is normal to have such a reaction, because everyone seems to have a more civilian impression of traditional department stores, but they have begun to take a high-end and exquisite route. Reporters visited some traditional stores in our city and found that coffee machines, bread machines, kitchen machines and other high-end exquisite products have entered their sales places.

A coffee machine more than 20,000 yuan traditional department store blowing high-end wind

Press a button, you can call up a variety of fancy coffee

"Miss, come and taste a cup of freshly made coffee for free!" On the 7th floor of Century Xindu, Miss Cai was stopped by the salesperson. Miss Cai likes to drink coffee, and the exquisite coffee machine next to the salesperson aroused her curiosity.

"Is this coffee cappuccino?" Miss Cai said as she took a sip. The salesperson took advantage of her aftertaste and began to introduce this coffee machine. "This is a Delong coffee machine. It's the smallest fully automatic coffee machine on the market." At the press of a button, the salesperson says, espresso, cappuccino, latte and latte macchiato can be made.

With the help of the shop assistant, Miss Cai brewed coffee. "The price of this coffee is 22680 yuan!" Seeing Miss Cai's interest, the salesperson introduced her.

High-end bread machines and cooking machines have also appeared

"I was fooled at the time. I thought a few thousand yuan was OK." Miss Cai said that she never thought that there would be such expensive products in Century Xindu. In her impression, in these traditional stores in the new century, prices are usually more affordable. Miss Cai said that she had always dreamed of having her own coffee machine, but as a white-collar worker with a monthly income of 4,000 or 5,000 yuan, she wanted to have such a full-featured coffee machine at a relatively high-end price, which was not reliable for the time being.

Reporters in the century Xindu inside to see, In addition to coffee machine, Price for 3216 yuan bread machine and 5969 yuan cooking machine also have.

analysis

Why did traditional department stores turn to high-end routes?

The reporter visited some stores in our city, and found a bath towel 800 yuan, a set of toiletries 700 yuan or even thousands, and a set of glass fruit plates several thousand yuan...

"Offering intelligent and high-end kitchen supplies to the public is the main purpose of our home improvement." Century Xindu marketing planning manager Wang said that in the past, the common people thought that the new century is a popular style of mass department stores, characterized by convenience and benefits. However, after the success of changing from cosmetics major to high-end route last year, other products have also begun to try high-end route. The reason is simple_more and more wealthy citizens.

(Editor: Leo)