Cat shit Coffee helps "Coffee accompany you" to renew your life, and the resolution of internal conflicts between the two sides is the primary problem.

Last week, there was a message about "after you pay for your coffee, Kopi Luwak will accompany you?" The news has maxed out the reporter's circle of friends, and the major brands and people in the real estate circle are following the development of the incident. As far as the reporter knows, Kopi Luwak has reached strategic cooperation with coffee to accompany you, and will join a number of strategic investors to accompany you.

Review: how coffee accompanies you to change into "coffee for you"

Since the end of last year, there has been no end of negative news about coffee companionship, ranging from huge fees owed to franchisees and suppliers to shortages in the capital chain, arrears of employees' wages, and the departure of senior executives, with a statement saying they had not been paid for eight months. The reporter of the winner Network participated in the interview and report of the incident at the first time, and the attitude of the coffee accompany you has changed from the initial denial to today's "spontaneous statement".

At the end of May, there was an uproar of a "resignation letter" in moments. In the "resignation letter", Qi Dong, the former chief executive of Coffee accompanied you, said, "since he was appointed to take over as CEO in the face of danger on January 8, he has made great efforts to find financial cooperation, but all fell short of success. Chinese shareholders stopped unilateral capital advances three months ago, making it impossible to carry out their work, at the same time. Not being paid for eight months is also an important reason for forcing him to quit the job. " However, for the former employer Coffee to accompany you, Qi Dong also made it clear in his resignation letter that "after leaving office, he will not leave coffee with you and other partners, but will continue to help coffee accompany you to do some financing and even restructuring work in a personal capacity."

About a week later, Qi Dong issued another statement saying, "after many days of efforts of CEO Qidong, we have finally reached a strategic cooperation between Kopi Luwak and Coffee to accompany you." In this strategic merger and acquisition, Kopi Luwak will accompany you with a number of strategic investors and conduct an audit evaluation for more than a month. At that time, it will help coffee accompany you to bear the recognized debt and reshape your brand image. "

Coffee was very popular with you in China for a time.

Manage the joining model Kopi Luwak experienced coffee to accompany you to help it achieve the goal of opening a store

It is understood that the Kopi Luwak that accompanies you with this cup of coffee is in the stage of rapid expansion and is scheduled to be listed in the United States in 2016. So far, Kopi Luwak has more than 200 stores in Beijing, Shanghai, Guangdong, Macao, Fujian, Jiangsu, Zhejiang, Shandong, Anhui, Hunan, Hubei, Sichuan, Guizhou, Yunnan, Liaoning and other provinces and cities. and the number is expanding at the rate of 3-5 per month. Interestingly, Kopi Luwak's expansion now also adopts the model of joining and co-opening stores.

As soon as the news came out, the reporter immediately interviewed the relevant staff of Kopi Luwak. With regard to the strategic merger and acquisition plan, the other party told the reporter that the reason why Kopi Luwak was considering the acquisition of coffee company was that Kopi Luwak was very similar to coffee company in business philosophy and business model. Kopi Luwak originally had plans to open 500 stores in 2015 and list in the United States in 2016, but so far. Kopi Luwak has about 200 stores across the country, which means the rate of expansion is actually lagging behind, and partnering with coffee will obviously accelerate the pace of opening stores. And now there is a debt problem with coffee with you, which is actually not a bad thing for Kopi Luwak. Choosing to buy coffee to accompany you at this time, to a certain extent, reduces the total investment in opening a store, which has played a positive role in listing in 2016.

According to the reporter's understanding, although Kopi Luwak also adopted the joining mode, it avoided a lot of problems because there was no venture capital behind it. The staff member introduced to the reporter, "the reason why coffee accompany you leads to today's situation." it is mainly due to the venture capital's rigid requirements for the speed of opening a shop, but the rapid expansion subsequently brought the problem that the management level could not keep up, and then changed the cooperative store opening mode. Create a vicious circle in management. " Kopi Luwak believes that Kopi Luwak began to use the franchise model in 2010, because Kopi Luwak is actually very experienced in the situation in which coffee accompanies you today, and it will help you to reshape your brand image and resolve internal conflicts. Regain market share.

It is the first and foremost problem for Kopi Luwak itself or both parties with crisis to resolve internal contradictions.

One is the Kopi Luwak that locates the high-end line, and the other is the coffee that accompanies you along the mass route, which has come together at the forefront of public opinion. This strategic merger and acquisition is destined to attract the attention of the public.

According to the head of a domestic coffee chain brand, Kopi Luwak itself will also face some vicious competition problems. The two domestic coffee brands, civet and Guangzhou Jindao Kopi Luwak, imitate Kopi Luwak to a great extent on logo. In other words, Kopi Luwak is actually being copied, if the problem can not be solved, Kopi Luwak itself may also face a certain crisis.

For the two strategic merger and acquisition plans, the person in charge stands on a more "neutral" attitude, "Kopi Luwak on the basis of resolving the internal crisis, if it can help coffee accompany you to solve loopholes such as capital chain and poor management, then the issue of bilateral cooperation is expected to usher in an optimistic situation."

From: winner Network