2015 China International Coffee Show held more than 200 merchants to participate in many wonderful activities

Exhibitors' Guangming booth

Award scene of Coffee Brewing Competition

Barista live demonstration

The scene of the finals of the China Barista Competition

Chinanews.com, July 3 / PRNewswire-Asianet /-- on the 2nd, 2015 China International Coffee Exhibition was held at the China International Exhibition Center (Old country Exhibition) in Beijing. The exhibition takes coffee and cafe culture as the theme, showing different coffee cultures and cafe customs all over the world. More than 200 exhibitors at the scene brought nearly 100 kinds of boutique coffee beans, a full range of coffee machines, coffee pots and other utensils from more than 20 countries and regions, as well as high-quality coffee shops, including ice cream, desserts, baking and other coffee shop products.

In addition, many wonderful activities were held during the exhibition, such as all-Star barista performance, Coffee Brewing Competition, Coffee Cup Test Competition, SCAE barista qualification examination, I Love Coffee (Coffee skills training Station), Sweet Secret Class, Coffee Culture Forum, etc.

China's coffee market has great potential.

The development of coffee drinks in China in recent years has made the market no longer underestimate this potential big cake. According to statistics, since 2007, the sales of bagged coffee in China has increased at an annual rate of 18%. Experts estimate that by 2017, China's coffee consumption market will grow by 75%, with consumption reaching 2.3 billion US dollars. Overseas coffee chains are also competing in China's first-tier cities. The survey shows that the coffee franchise industry is growing at a rate of 25%.

With its rich taste and diverse tastes, coffee drinks are becoming more and more popular among young people in China. Beijing, one of the most dynamic cities in China, is the political, cultural and economic center of the country, attracting a large number of foreign businessmen, white-collar workers and students to live here. Fast-paced work and study, coupled with the influence of Western culture, make them the mainstream of coffee consumption. Data show that the coffee consumption of the Beijing market has been ranked among the top three in the country, and it has a strong radiation and driving effect on the surrounding provinces and cities.

Instant coffee rules the world, and fine coffee leads the future.

According to the organizer's "Coffee big data" analysis, more than 95% of young people have drunk instant coffee, saying that instant coffee dominates the world. But the exhibitions on-site boutique coffee beans, Nestle, Lavazza and other brands of household capsule coffee machines and other products have received more attention. In particular, the capsule coffee machine has become a new star of the times, and the market demand for people making espresso at home is enough to prove that fine coffee will become the mainstream in the near future.

At the coffee show, "ice droplets" were worshipped; black coffee, molecular drinks, non-alcoholic cocktails and other dazzling fashion drinks aimed at "low-calorie" people attracted a lot of popularity. Coffee culture is not just coffee, innovative products enrich people's lives.

Industry activities have attracted attention, and coffee industrialization has been accelerated.

Coffee industry competition champion baristas from the United States, Italy, Taiwan, Greece, Chinese mainland and South Korea gathered in Cafe ShowChina to bring mysterious beverage challenges and other activities. More than 20 coffee elites from all over the country competed at the scene. International masters teach you how to optimize raw beans, exchange cup test experience on the spot, and domestic well-known chain brands teach you how to join, all in the coffee culture forum.

Master Culture (Master classroom) industry experts from Europe, Australia and the United States give on-site lectures to share the most avant-garde and practical information and tutorials. The "all-Star barista Show", which was unveiled by the new and old champions of the world barista competition, is even more crowded. The China International Coffee Exhibition aims to create a professional platform for people in the coffee industry and coffee lovers to show different coffee cultures and cafes around the world with the theme of coffee and cafe culture. so that more people can enjoy the fashion and enthusiasm that coffee culture brings to life.

Source: Chinanews.com Life Channel