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NetEase's former executive founded thousand fathom Cafe.

Published: 2026-07-05 Author: World Gafei

Last Updated: 2026/07/05, DoNews June 13th news thousand fathom Cafe, founded by former Deputy Editor-in-Chief NetEase and CEO Zhang Rui of Spring Rain World Company, which was previously exclusively reported by DoNews, has now opened, with an initial start-up capital of about one million yuan, focusing on medium-and high-grade Spanish-style cuisine, and is positioned as a meeting place for people in the mobile Internet and media circles. Thousand fathom Cafe location DoNews found that thousand fathom Coffee

DoNews June 13 news DoNews previously exclusively reported the former Netease deputy editor-in-chief, Chunyu Tianxia CEO Zhang Rui and other people founded Chihiro Cafe has been opened at present, the initial start-up capital of about one million yuan, mainly medium and high-end Spanish style cuisine, positioned as a gathering place for mobile Internet and media circles.

Exterior of Chihiro Cafe

DoNews found on the spot that Qianxun Cafe is located in the west area of Block A, 768 Creative Park, Zhichun Road, Haidian District. There are many Internet start-up companies such as Dolphin Browser and Zhihu nearby. The total area of the cafe is about 180 square meters, among which the outdoor area is about 30 square meters, which can host salon parties for about 50 people.

According to introduction, Chihiro Coffee officially opened at the end of May, the main shareholder is the leadership of Chunyu Tianxia Company, English name is Tapas Cafe ( Tapas is a famous Spanish snack, DoNews note), invited Jiang Hailong who worked in Spain for 10 years as the chef, and purchased a batch of European red wine, at present is carrying out promotional activities, such as 768 entrepreneurship park enterprise staff dinner has corresponding discount.

It is understood that in recent years, Beijing, especially in the Zhongguancun area, has emerged a number of cafes with the theme of "Internet entrepreneurship", founders and shareholders are mostly IT Internet and investment circles, such as garages, beta, 3W, etc. However, according to the reporter understands, detained by high rent, manpower and other cost expenditure, plus the founder lacks corresponding management energy and operation ability, a number of coffee shops are struggling to operate, even closed shop also mentioned on the agenda.

An industry insider, who declined to be named, said theme cafes had appeared many years ago and looked good, but often became gathering places for small groups of people with limited passenger flow and few that could survive, among which rent was the most important expenditure of cafes, accounting for about 40-50%, followed by labor, food, taxes, water, electricity and other expenses.

"Chihiro Coffee does not expect to make a lot of money, but only hopes to become a place for media and mobile Internet industry insiders to rest. At present, it is planning to invite the person in charge of" Tongue Tip China "to hold a salon here." Spring rain world related responsible person so said. (Yang Siliang)

(Editor: Leo)

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