Pacific Coffee Opens First Store in Chengdu

When a well-established international coffee brand steps into a new Chinese city, especially one as culturally rich and consumption-driven as Chengdu, customers and industry watchers alike want to know: what makes this launch different, and what new products or formats will it bring? The arrival of Pacific Coffee in Chengdu isn’t just another chain expansion—it’s a strategic move with localized offerings and business models tailored for the local market.

Pacific Coffee has opened its first store in Chengdu, located in MixC World, on May 11, 2023. This marks the brand’s first presence in China’s southwest region and its 100th-plus store overall in Hong Kong.

Pacific Coffee’s First Southwest China Location

Pacific Coffee, known as one of the most popular coffee chains among Hong Kong consumers, officially entered Chengdu with the opening of its MixC World branch. CEO Thomas Tong revealed that the brand already operates over 100 stores in Hong Kong. Chengdu was chosen for its strong consumer spending power and a local lifestyle that aligns well with coffee culture. The company plans to expand in the region primarily through company-owned stores rather than franchises.

Localized Product Innovation: The National Liquor Coffee Series

Pacific Coffee sets itself apart by offering unique drinks not commonly found at other chains. One of its signature product lines is the “National Liquor Series,” which blends traditional Chinese alcoholic beverages with coffee. Launched initially in Shanghai in November of the previous year, this range includes drinks such as Shaoxing Wine Mocha and Erguotou Iced Coffee. These beverages are crafted using semi-automatic methods to maintain a handcrafted feel, further distinguishing them from mass-market offerings.

Diverse Offerings Beyond Retail: K-fee and Business Services

In addition to its retail coffee shops, Pacific Coffee provides a variety of services including catering for meetings, corporate coffee solutions, and delivery. Among its newer offerings is the K-fee capsule coffee machine, which can brew not only coffee but also milk-based and chocolate drinks. The machine supports mixing ingredients like cocoa, tea, and chocolate to create custom beverages, balancing versatility with consistent flavor quality. Corporate coffee service customization is expected to be a key growth strategy in Chengdu and the broader southwest market.

Frequently Asked Questions

Where is Pacific Coffee’s first Chengdu store located?

Pacific Coffee’s first Chengdu store is located in MixC World, which opened on May 11, 2023. This is the brand’s debut location in China’s southwest region.

How many stores does Pacific Coffee have in Hong Kong?

Pacific Coffee operates over 100 stores in Hong Kong, making it one of the most popular coffee chains among local consumers.

What is the National Liquor Series at Pacific Coffee?

The National Liquor Series is a unique drink line that combines traditional Chinese liquors such as Shaoxing wine and Erguotou with coffee. Popular offerings include Shaoxing Wine Mocha and Erguotou Iced Coffee, first introduced in Shanghai in late 2022.

Does Pacific Coffee offer anything besides retail coffee shops?

Yes, Pacific Coffee provides business services such as corporate coffee solutions, meeting catering, and delivery. It also offers the K-fee capsule machine, which brews coffee, milk, and chocolate-based drinks using a variety of ingredient combinations.

What is Pacific Coffee’s expansion strategy in Chengdu?

Pacific Coffee plans to grow in Chengdu and the southwest mainly through directly operated stores. The region’s high consumption levels and cultural compatibility with coffee make it a strategic priority.

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