Pacific Coffee enters Chengdu for the first time
When Chinese wine meets coffee, what kind of distinctive taste will be mixed between two typical and traditional drinks in China and the West? With the opening of CR Vientiane City, Pacific Coffee, known as the "most popular chain coffee shop in Hong Kong", officially settled in Chengdu, which is also its first coffee shop opened in the southwest market.
The first store in Southwest China settled in Chengdu
Pacific Coffee CEO Tang Guojiang told reporters yesterday that Pacific Coffee has more than 100 stores in China Hong Kong. On May 11, Pacific Coffee Chengdu Vientiane City Store officially opened to the public, which is the first coffee shop opened in the southwest market.
Mr. Tang Guojiang told reporters that Chengdu's position in Southwest China is self-evident, its consumption capacity is among the best in the country, and Chengdu's leisure culture is similar to coffee culture. As for the development plan in Chengdu market, Tang Guojiang said that Pacific Coffee will mainly open stores in Chengdu market in the form of direct sales.
Chinese wine and coffee push personalized products
"Pacific Coffee has always pursued personalized products that are different from other coffee shops, and the National Wine Series is one of Pacific Coffee's most distinctive products." Mr. Tang Guojiang said. It is understood that in addition to semi-automatic manual production, Pacific Coffee has been trying to differentiate itself from competitors in terms of products. National Wine Coffee is its latest exclusive product. The series was first launched in Shanghai in November last year and was very popular. At present, the national wine series coffee includes Huadiao Mocha, Erguotou Qile Ice, etc.
In addition to coffee chain, Pacific Coffee has diversified business forms, including delivery services, conference catering services and corporate coffee services. Among them, customized coffee service for enterprises will become one of the main business models for Pacific Coffee to expand into the Southwest market. At the same time, Pacific Coffee also brought a unique product K-fee capsule coffee machine for the first time. This capsule coffee machine can not only prepare coffee, but also brew hot drinks such as milk and chocolate. At the same time, it can mix chocolate, cocoa, tea and other unique drinks. While maximizing the function, it also ensures the mellow taste.
Chengdu Evening News reporter Li Zheng Li Yutao)
(Editor: Leo)
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