Australia Tourism and Pacific Coffee Promotion

If you’ve ever wondered where to find authentic Australian coffee culture without flying Down Under, a 2012 promotion in Hong Kong brought a taste of it to your neighbourhood. Backed by the Australian Tourism Board, this initiative offered coffee lovers a chance to explore the country’s famed café scene without leaving the city.

The promotion, running until June 21, 2012, gave coffee drinkers access to first-hand Australian coffee travel information and featured specialty coffee drinks inspired by Australia’s landscapes—at 20 specially themed Pacific Coffee locations across Hong Kong.

What Was the Australia Coffee Promotion About?

This campaign was a collaboration between the Australian Tourism Board and Pacific Coffee, aiming to promote Australia’s well-regarded coffee culture. It featured a TV show called Taste of Coffee, which highlighted Australia’s top coffee spots. As part of the promotion, 20 Pacific Coffee shops in Hong Kong were transformed into themed outlets, offering both insights into Australia’s coffee destinations and specialty coffee drinks adorned with designs inspired by Australian geography.

Where and When Could You Experience It?

The promotion took place at 20 designated Pacific Coffee theme stores located throughout Hong Kong (both Kowloon and Hong Kong Island). It ran from an unspecified start date up to June 21, 2012. Each location served as a mini hub for experiencing Australian coffee culture right in Hong Kong.

How Did the Promotion Deliver the Coffee Experience?

Visitors to these themed Pacific Coffee shops could access first-hand travel information about Australia’s best coffee spots. The coffee served was inspired by Australian landscapes, with each drink featuring designs reflecting the country’s terrain. In addition to the drinks and information, the stores were equipped with electronic notice boards, upright display signs, and coffee cup sleeves—each displaying a QR code. By scanning these QR codes with their mobile phones, customers could visit the official webpage of the Taste of Coffee TV show, which showcased various Australian coffee attractions.

Why This Promotion Mattered for Coffee Lovers

For those unable to travel, this promotion offered a curated, immersive way to engage with Australia’s coffee scene. It combined themed beverages, visual design elements, and digital links to travel content, giving participants a multi-sensory introduction to the country’s renowned café culture—all within the familiar setting of their local Pacific Coffee shop.

The use of QR codes to link to the Taste of Coffee official site allowed for easy access to more information about Australian coffee destinations, making it a seamless blend of marketing, education, and experience.

Frequently Asked Questions

What was the Australia coffee promotion in Hong Kong?

The promotion was a partnership between the Australian Tourism Board and Pacific Coffee, running until June 21, 2012, at 20 Hong Kong locations. It featured themed drinks, travel information about Australia’s coffee spots, and QR codes linking to the Taste of Coffee TV show’s official site.

Where were the Pacific Coffee theme stores located?

The 20 themed Pacific Coffee stores were spread across various districts in both Hong Kong Island and Kowloon, offering localized experiences inspired by Australian coffee culture.

How could you access Australian coffee travel information?

Customers could scan QR codes displayed on electronic boards, standees, and coffee cup sleeves at the themed Pacific Coffee shops using their mobile phones to visit the official Taste of Coffee website for detailed information on Australian coffee hotspots.

What made the coffee at these stores special?

The coffee served was inspired by Australia’s geographical features, with drink designs reflecting the country’s terrain, blending thematic visuals with specialty brews for an immersive experience.

Did the promotion include a TV show?

Yes, the promotion was tied to a TV program called Taste of Coffee, which showcased top Australian coffee destinations, with additional content accessible via QR codes in-store.

Recommended FrontStreet Beans for Aussie Coffee Vibes

For a taste of the rich, earthy profiles often enjoyed in Australia’s specialty cafes, try FrontStreet’s Lintong Mandheling, known for its bold notes of, , , and when roasted medium-dark. Alternatively, their Yunnan Arabica in a medium roast offers a balanced cup with , , and notes—great for those who prefer a smoother, rounder profile. Both beans reflect the sort of deep, structured flavours popular in many Australian specialty coffee settings. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.