World Coffee Manor: Manzhongtian Coffee Manor has been certified by the Rainforest Alliance.

(photo caption: appearance of Manor Manor)

Recently, the Manzhongtian Coffee Farm of Aiji Group has successfully passed the on-site audit certified by the Rainforest Alliance and become one of the Rainforest Alliance certified coffee farms in China. This is another international authoritative certification after Aichi Coffee has passed EU Organic Certification, Chinese Organic Certification, Starbucks CP Certification and the first Chinese Coffee Capital Pu'er Origin Certification.

It is understood that the sign of rainforest certification is an obvious frog, and coffee beans certified by the Rainforest Alliance can also be called "frog beans". Therefore, the coffee beans of Yunnan Aiji are also "frog beans" from now on.

Rainforest Alliance, founded in 1987 and headquartered in New York, USA, is a non-profit international government environmental protection organization whose mission is to protect the global ecosystem and human and wildlife by changing land use patterns, business and consumer behavior. It is also the largest and most authoritative professional FSC certification organization recognized by the International Forest Certification system FSC. Currently, the Rainforest Alliance is working with businesses, governments and community organizations in more than 50 countries around the world to help them change the way they use land, develop long-term resource use plans and maintain ecological balance.

Manzhongtian Coffee Manor, certified by Rainforest Alliance, is located in Manzhongtian Village, Bengnong Village, Yixiang Town, Simao District, Pu'er City, Yunnan Province. This is the site of Starbucks China Coffee Joint Venture partner Aiyi Group's 30,000 mu ranch and rainforest coffee garden. It is located in the "coffee growing golden belt" of Pu'er, the coffee capital of China. This godsend land has unique geographical and climatic conditions. The average elevation here is 1500 meters, and the coffee at high altitude has a long growth cycle, which is rich in nutrients, flavor, taste and first-class quality. Manzhongtian Coffee Manor has a short average sunshine time on the shady side of the mountain. It creates the best growth environment for shade-loving plants such as coffee; the whole process uses organic fertilizer, and comprehensive pastures try their best to transport organic fertilizer for the coffee of Manzhongtian Manor. In 2012, JeremyMakeford, an international coffee cup tasting master with 46 years of coffee tasting experience, praised Manaka's coffee as comparable to Blue Mountain Coffee and gave it a high score of 81.5.

The coffee in Manzhongtian Manor is grown entirely by rainforest coffee, that is, without destroying the rainforest, according to the growth habits of coffee, we grow coffee in the rainforest and use the existing rainforest trees to "shade" and "moisturize" coffee trees. make use of the natural conditions of the rainforest to grow first-class coffee. At the same time, this is also the gene bank of Chinese coffee seeds. Since 2009, Aiyi Group has introduced 34 leading varieties from foreign coffee producing areas, such as Kaddura, Kadu Erijina, Kaduai 44 and Verasaki. Using large bag double-plant seedling and rainforest planting model, it has become the gene bank of Chinese coffee seeds. After all the trial planting is successful, it will be popularized in various coffee producing areas in Yunnan.

Pu'er City, with a forest coverage rate of more than 67%, is the epitome of Yunnan's "animal and plant kingdom", one of the areas with the richest biodiversity in the country, and the largest oasis on the Tropic of Cancer, which is called "the paradise of the world and the world of paradise" by the United Nations Environment Program. Manzhongtian, which has a unique geographical environment, is a microcosm. In addition to coffee gardens and coffee farmers, it is also a natural ecological pasture that is evergreen all the year round. The cattle here eventually provide raw organic beef to nearly 20 restaurants owned by Aiji. In order to protect the environment, Aiyi Group attaches equal importance to pasture development and environmental protection, preserving the vegetation belt at the top, hillside and foot of the mountain, protecting the original vegetation and providing shade places for cattle. Continuous optimization of forage variety structure, mixed planting or regional planting of Gramineae forage and legume forage to provide balanced nutritional green fodder for beef cattle.

Manzhongtian Manor is one of the areas with the richest species diversity. The manor retains many unknown plants and is often patronized by Asian wild elephants, which also proves the good ecological environment of Manzhongtian, where good Chinese organic coffee is growing in the rainforest coffee garden. The Asian wild elephant is an endangered key protected animal at the national level, which mainly lives in the tropical rain forest in China, where it lives in harmony with human beings. On July 11, 2014, 21 Asian wild elephants strolled in the coffee forest in Manzhongtian and played in the Manlaojiang River at the foot of the manor. On January 6, 2015, six Asian wild elephants returned to the cornfield at the foot of Manzhongtian Manor, nibbled on corn and left.

Any new development of the earth will not only bring material enjoyment to human beings, but also bring ecological disaster to human beings. Although people can drink cheaper and cheaper coffee, the decline in the income of coffee growers in the same area can only be stabilized by expanding the acreage. Engaged in the coffee industry for nearly 30 years, Aiyi Group has always adhered to the goal of not the output or the continuous expansion of the scale of the coffee park, but to create a high-end Yunnan coffee brand of constant quality. it is also hoped that by promoting the "rainforest coffee" planting model of Manor Zhongtian Manor, we can fulfill the mission of protecting the earth with the sustainable ecological environment of organic coffee manor.

It is precisely because of the sustainable development and green economy model that Aiji Group has been practicing that attracted the cooperation between Starbucks, the international coffee giant, and Aiji Group in 2012.

It is reported that the certification requirements of the Rainforest Alliance in the world are extremely high, and Manzhongtian's good ecological environment is well deserved. The coffee grown and processed by Aiyi Group in such a harmonious ecological environment ensures the quality of Aihu coffee raw materials from the source, and lays a solid foundation for the whole coffee industry chain brand "from seed to cup" created by Aiyi Group.

"as businessmen, we cannot destroy the ecology for the sake of pursuing commercial interests. On the contrary, our enterprises should also fulfill their obligations and actively protect the ecology and green. " Liu Minghui, chairman of Aiyi Group, believes that.

Source: Securities Daily