Starbucks' first Chinese coffee grower support center settled in Pu'er, Yunnan.
Following the news that Starbucks is going to be more Chinese, Starbucks has a new trend in China. Yesterday, Starbucks announced that Asia's first coffee grower support center was officially opened and put into operation in Pu'er, Yunnan Province.
The Starbucks grower support Center is set up to provide a variety of resources and technical support to local coffee growers. It will help growers reduce production costs, reduce diseases and insect pests, and improve coffee quality. At the same time, it also ensures the improvement of Starbucks coffee supply chain by supporting coffee growers and strengthening ties with growing communities.
"the completion of Starbucks China Coffee grower support Center is a major milestone in Starbucks' continued investment in the Chinese market and Starbucks Yunnan Coffee Project." John Culver, president of Starbucks China and Asia Pacific, said yesterday. According to Chinese mainland's plan, it will continue to focus on strengthening its development in China, which will become the second largest market in the world after Starbucks in the United States by 2014, and will operate 1500 stores in Starbucks by 2015.
At present, the trial has covered more than 6.5 million hectares of 8 different Yunnan coffee plantations. With government approval, Starbucks plans to plant the four coffee varieties on a large scale after the expiration of the five-year adaptability trial.
(responsible Editor: Leo)
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