The smallest bean grinder the most convenient bean grinder in Japan

Gaotai Electric Co., Ltd. carries a new type of "mini automatic" coffee grinder to seize the national coffee machine high-end market

Two days ago, a new product launch message triggered a lot of repercussions in the circle of friends: a coffee machine that created a sales myth in Japan will officially begin pre-sale in China on the 20th. The new mini automatic grinder has sold 200,000 units in Japan over the past six months. You know, the sales volume of household coffee machines in Japan is only about 600,000 units a year, and this product is almost sweeping the entire household coffee machine market. Because of its amazing benefits, Nihon Keizai Shimbun reported the message on its front page. Other industry magazines, fashion magazines, TV channels have also been tracking and reporting on it.

Kotai's new mini automatic coffee grinder on the front page of Japan Economic News

Japanese fashion magazine features Kotai's new mini automatic coffee grinder

Although coffee culture belongs to western culture, with the opening up of China, the proportion of young people accepting and loving coffee is increasing year by year. Such a kind of existence in the field of Japanese coffee machines is like an artifact landing in China. It is no wonder that it will cause so many people to watch. Open the product sales page on Amazon (this product has been sold in Europe, America, Japan and South Korea six months ago) and see a small, exquisite, convenient, beautiful, kawaii and other comments. Because it was only sold abroad before, some domestic coffee lovers had to entrust foreign friends to purchase. Now we can finally find out what the charm of this product is.

Smaller and more convenient for comfortable homes

Seeing the real thing with your own eyes, I believe that the coffee machine with the function of grinding beans can also be small to this extent_only one hand can easily hold it up, and the real play is between the palms. Moreover, this product in the shape design is also a full effort, according to the project director introduced, this product design is completed by the British 3A design company, design inspiration from the arch of the Arc de Triomphe in Paris, smooth arc with small exquisite shape, no matter what kind of home environment, are pleasing to the eye existence.

Modern people's home environment is becoming more and more scientific and refined. In order to make this product smaller and more convenient, Gaotai's R & D team successfully combined the grinding chamber and brewing chamber into one after repeated experiments, greatly reducing the size of the coffee machine. This technology has also been successfully granted a number of invention patents by the state.

Create a quality life and create a super-class user experience

In order to reduce the size and deliberately merge some functions, it looks good, but will the function be affected? After personally operating it, I found that this concern was unnecessary. This coffee machine is not only simple in design-only one button and one knob for the whole use panel; convenient to operate-the whole operation process is simplified to 4 steps; humanized settings-intelligent switch for automatic power-off in 30 minutes, and flour dual-use function. Moreover, during the whole process of grinding beans and brewing, the aroma of coffee gradually spread from the steam port, and in the dense aroma, it felt that time slowed down.

According to previous knowledge, not only is coffee making a cumbersome process, cleaning and maintaining related appliances is also a troublesome process. Fortunately, Gao Tai also handed over satisfactory answers in this respect. This coffee grinder not only adopts the most convenient washing filter filter at present, but also sets the grinding box and cover as a detachable device. The user only needs to disassemble each part and rinse it with water to dry and restore it. It is no exaggeration to say that this product will definitely become the best assistant for coffee lovers to make their own coffee.

The target group of this coffee machine is coffee culture lovers who pursue exquisite taste, are good at managing life and know how to adjust the rhythm. Making a cup of coffee by yourself is not only a process of production, but also a process of relaxing and expressing personal feelings. From making to debugging to tasting, each process reflects the preferences and personalities of the makers, which are two very different realms from drinking a ready-made cup of coffee in a cafe. Gao Tai believes that life should know how to balance and adjust, and pay for others should not forget to reward themselves. Advocate modern people to look back at themselves and reserve their own unique time and space.

Single Line Deep Operation Brand

How could such a powerful enterprise not be famous in China before? It turned out that Gao Tai had mainly focused on overseas markets before. After all, coffee culture belongs to western culture. The main market of coffee machines is still in Europe and America and Japan and South Korea, which are deeply influenced by European and American culture. With China's openness and internationalization, more and more Chinese people began to accept and love coffee, Gao Tai believes that the next gold market for coffee machines must be China. Therefore, Gaotai Group will gradually shift its energy to China from this year. Not only that, but Gaotai's future products will implement the market production strategy of "from outside to inside": all new products will be tested in the European and American markets first, and then transported to the Japanese and Korean markets for evaluation after being recognized by the market. Only after reaching the standard will they be listed in China. Therefore, in the future, every product of Gaotai brand listed in China must have been tested by foreign markets, and it is the most stable and perfect work of Gaotai.

When making a cup of freshly ground coffee becomes so easy, there is no reason for coffee drinkers to refuse the experience. Moreover, according to the person in charge of the project, Gaotai is already developing an upgraded version of this product. In the upgraded version, reservation function and wifi function will be added. At that time, users can not only reserve coffee the next morning the night before, but also make coffee at home in advance in the office or on the way home.

As for the purchase channel, due to the consideration of audience positioning and concentration of superior resources, Gaotai this new product is only sold online. At present, Gaotai has opened brand stores and franchised stores on Tmall, Jingdong, Amazon and other e-commerce platforms, and will open more sales outlets in the future to facilitate consumers to purchase.

Gaotai new mini automatic coffee grinder

Gaotai Group

Gaotai Group was founded in 1998, formerly known as the German brand Efbe Electric Group global supplier of small household appliances. The main products are coffee machines, toasters, electric thermoses, grills and other small household appliances. Gaotai's products perfectly reflect the essence of German precision manufacturing technology, and at the same time, the appearance of the products is integrated with many European and American fashion cutting-edge designs, becoming a boutique with both quality and beauty.

From design to production, each product of Gaotai attaches great importance to details, considering all aspects from vision, touch, use steps, use hazards, use habits, etc., and strives to create the most sophisticated products on the basis of taking into account production technology and product experience. After nearly 20 years of hard work, Gao Tai can be seen in almost every family in Europe and America.

At present, Gaotai brand has been registered in more than 40 countries such as Germany, France, Britain, Switzerland, Denmark, Austria, Russia, the United States, Australia, new Zealand, Singapore, Japan, South Korea, China, etc., and its products sell well in more than 50 countries and regions around the world.

"If we want to gain the trust of more coffee lovers, we must complete the product design, raw material collection, production and packaging according to international standards." The person in charge of Gaotai said: The reason why Gaotai Electric's marketing strategy from outside to inside is to provide the best products and the best experience for Chinese consumers. We want to subvert the operation mode of "high-quality products exported and ordinary products sold domestically" in other industries, leaving the best products to our own people. Let Chinese coffee-loving consumers enjoy the pure essence of Western coffee culture