Brazilian Coffee Plantation Grand Prix
As the difficulty of purchasing high-quality coffee raw beans has increased year by year, in 1990 illy Coffee signed a contract with top Brazilian coffee bean farmers to set up an annual award to encourage farmers who produce high-quality coffee. As a result, the traditional relationship between coffee farmers and processing companies has been broken, and a stable partnership has been established between illy Coffee and Brazilian coffee farmers, while encouraging them to improve their planting methods and produce quality coffee. There are already more than 500 Brazilian coffee farms participating in the competition (only 206 in 1991), and illy Coffee is more willing to share its expertise with them on how to make better coffee. In order to participate in this competition, coffee farmers must select some samples from the whole batch of Arabica coffee beans and submit them to a review committee composed of experts to evaluate their quality. in the future, illy Coffee will purchase superior coffee in US dollars in cash at a preferential price. Many coffee bean farmers have opened up the "illy Island" (illycaffe islands) on their farms, using special planting techniques to deal with coffee trees.
Because this award activity cooperates with the major local news media every year. It not only aroused the enthusiasm of Brazilian coffee and bean farmers, but also began a healthy competition with each other. As a result, many of them have made significant improvements in planting and harvesting. Through this competition, illy Coffee has gone beyond the traditional pipeline for buying raw coffee beans. Through Broker, purchasing directly from the source of production, bringing coffee and bean farmers into the quality control process is an indispensable cup. This phenomenon has created a market independent of the international commodity exchange for high-quality raw coffee beans, and freed coffee garden producers from international financial fluctuations and speculators in the commercial market. it is directly helpful to improve the quality of coffee planting and processing and increase the economic interests of coffee farmers.
The initiative was so recognized that the International Public Relations Association (International Public Relations Association) awarded the Golden World Award (Gold World Award), while the Brazilian Circulation Union (Brazilian federation of communications professionals) hailed it as the most unprecedented good idea in public relations. Now, not only in Brazil, but also in India and Central America, illy holds plantation grand prix.
(responsible Editor: Leo)
- Prev
Jamaican coffee market will diversify
A few days ago, the motion to diversify the dental coffee market and improve the quality of coffee was approved by the cabinet. Tooth Cabinet Councillor Grant said that the world economic recession has seriously affected the dental coffee industry, and the three major markets in Japan, the United States and Europe have reduced demand for dental coffee, causing coffee prices to fall, forcing the government to borrow 310 million yuan through the Export-Import Bank to deal with the crisis. Dental agriculture and
- Next
Vietnam's coffee exports continue to increase
According to Japanese media reports, Vietnam ranks first in the world in the production of Robasta coffee beans used to make instant coffee, and exports are increasing. On the other hand, there are also problems such as difficulties in delivering goods to farmers and problems in purchasing coffee beans from foreign countries and processing orders for export companies. Local economic newspapers such as Vietnam Investment Review reported the incident. According to statistics from Vietnam's Ministry of Agriculture and Local Development, Lobar
Related
- It's a huge uproar! Well-known brands use "prefabricated concentrate" for cold extraction?!
- The store was exposed to mice running around! Mixue Ice City urgently apologizes!
- The more you look at it, the weirder it becomes?! Lucky linkage cup print three-eyed Tom Cat!
- Self-delivery modification was rejected! Customers come to the door and throw coffee angrily?!
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!