2016 the first China International Fine Coffee and Raw Bean auction was held in Shanghai.

From 9:00 to 13:00 on March 29th, the 2016 China International Fine Coffee Raw Bean auction, jointly sponsored by Pu'er Coffee Association, Yangtze River Delta Coffee Industry Association, Yunnan Coffee Trading Center Co., Ltd. and Shanghai Free Trade Zone Coffee Trading Center Co., Ltd., was solemnly held in WT1-M Conference Room of Shanghai New International Expo Center. Yang Lin, Vice Mayor of Pu'er Municipal Government, Liu Wei, Director of the Service Office of Shanghai Commerce Commission, Cai Hanhuan, Director of Market Operation Office of Shanghai Commerce Commission, Nie Yuanfei, Director of Industry Office of Research Office of Yunnan Provincial people's Government, Lu Han, Director of Pu'er Tea and Coffee Industry Bureau, long Chuidong, Director of Pu'er Investment Promotion Bureau, Tang Li, Director of Pu'er Municipal Government Liaison Office in Shanghai, Yu Ping, President of China auction Industry Association, Leaders and guests such as Cai Rong, chairman of Kunming Industrial Development and Investment Co., Ltd., Ding Shan, chairman of Shanghai Free Trade Zone Coffee Trading Center Co., Ltd., and Cao Ronggen, chairman of Yunnan Coffee Trading Center Co., Ltd., attended the auction.

Before the official start of the auction, the organizers organized 12 Yunnan boutique coffee raw beans for tasting, and the bidders praised and affirmed the 12 coffee raw beans. After the tasting, the award ceremony of the 2016 Yunnan Coffee Raw Bean Competition and the 4th Pu'er Coffee Raw Bean Competition was held, and then Mr. Yu Ping, president of the China auction Industry Association, unsealed the auction mallet. The auction mallet was handed over to Mr. Ling Feng, the first national registered auctioneer of a foreign auction house in China, and announced the official start of the auction.

At the auction, there were more than 300 coffee industry experts, people and coffee lovers from home and abroad, all of whom witnessed the first China International Fine Coffee Raw Bean auction in 2016. The auction was conducted according to the final results, that is, from 12th to 1st place, the 2nd-12th place of coffee raw beans was 160kg / portion, and the champion bean was 150kg. When the auctioneer announced the official start of the auction, the scene entered a tense atmosphere, and every bidder was nervously looking forward to the first bidder. When the auctioneer quoted a starting price of 0 yuan for the first auction bean, several bidders raised their cards one after another. after several bids, the No. 020 bidder offered a price of 170 yuan, successfully bidding for the first raw coffee bean at the auction. At this time, every guest and bidder at the scene were nervous and excited, and everyone was looking forward to the price at which the champion beans would be sold. Finally, the bidder succeeded in bidding for the champion bean at a price of 1800 yuan / kg (150kg). At the same time, it won the cheers and warm applause of the "bid king". The "bid king" came from Shanghai MingS Ming's coffee. The sale of the champion bean instantly heated up the atmosphere at the scene, and everyone was excited, and the auction result of the champion bean far exceeded everyone's expectations. With the sale of champion beans, the first China International Fine Coffee and Raw Bean auction in 2016 came to a perfect end.

The first China International Fine Coffee and Raw Bean auction in 2016 became the first auction in the central square of Shanghai New International Expo Center. it was a historic auction. the auction was a complete success, with a turnover rate of 100%. The total turnover is 474504 yuan. This gratifying achievement makes us witness once again the value of Yunnan boutique coffee, which also brings confidence to the vast number of coffee enterprises and coffee growers in Yunnan. The pace of Yunnan coffee people's pursuit of fine products will never slow down. The cultivation and processing of coffee will also be more Excelsior. Let's open a new chapter of Yunnan coffee industry with better Yunnan boutique coffee. The first China International Fine Coffee Raw Bean auction in 2016 once again made a great mark in the history of coffee auction, but this is just the beginning. we look forward to Yunnan coffee attracting the attention of coffee people all over the world again at the 28th SCCA exhibition held in Atlanta, USA, from April 14 to 17.