Taichung promotes 10 kinds of creative coffee, and there are cafes all over the city.

Taichung City recently actively marketed Taichung Coffee. On the 22nd, seven manufacturers came up with 10 kinds of "Taichung Coffee" with local materials in Taichung. A press conference was held at the zhengfu Taiwan Avenue Municipal Building in Taichung City. The scene was filled with strong coffee fragrance. It also showed a trailer for the microfilm "Discovery Cafe of Love" with coffee and love as the theme, creating a story that belonged to everyone in the city cafe.

The "Taichung Coffee" participating in this press conference has its own flavor and characteristics, in which the coffee cafe foams the juice of Luoshenhua produced in Taichung Wuri and matches it with Taichung coffee beans to make "Purple Angel". European cafes, on the other hand, take out banana sugar through kiln roasting technology and add it to coffee to make "kiln-roasted banana sugar latte", as well as coffee-themed cafes, which are decorated as local characteristics every month and then launch local-themed coffee. let people enjoy the amorous feelings of various places while drinking coffee.

In addition, for example, Lin Pin Coffee, a brand created by the New Community Coffee production and Marketing Class, and the special "Xinshe Huahai" coffee, use the peel of coffee to brew coffee vinegar and add it to the coffee produced in the new community, making the coffee harmonious and sweet and sour. There is also the idea of blending tea with coffee. Yuanjia Coffee judges Taichung pear tea into longan honey, folds it with Sidamo Red Cherry Project Black Coffee, which originated in Ethiopia, Africa, and enjoys two kinds of Taichung Sanbao at a time. Like Yuanjia coffee, Dongxiang Coffee uses Asam black tea from Sun Moon Lake to mix coffee black tea with a hint of black tea.

Hu Zhiqiang, mayor of Taichung, said that at present, the area of coffee grown in the country is about 700 hectares, while the area grown by Taichung citizens is up to 100 hectares. Taichung City is a cultural city and the preferred place for drinking coffee in the whole country. in the future, when you come to Taichung, you not only have to buy pear mountain tea and sun cakes, but also drink coffee before you come to Taichung.

Mayor Hu also said that after a year of promotion, Lishan tea was estimated to have created an output value of 1 billion yuan last year, while sales of sun cakes increased 33 times during his tenure as mayor, from 30 million yuan to about 1.1 billion yuan last year. He also hopes that coffee, which is also listed as the "three treasures of Taichung", can catch up.

In order to market Taichung coffee, the Municipal Bureau of Economic Development filmed the microfilm "Discovery Cafe of Love." Wang Sheng, director of Jingfa, said that in addition to introducing the beauty and coffee in Taichung, microfilms also remind people of coffee in Taichung and look for stories about coffee and love in Taichung.