World-class coffee factory
The construction and commissioning of the new factory took 13 months, with a total investment of 880 million yuan, covering an area of 226000 square meters, with an annual output of 125000 tons of coffee, making it the largest coffee processing plant in China.
Paul Bokai, CEO of Nestl é Group, said: "the Chinese market is playing a growing role in the strategic development of Nestl é in the world and has become the second largest market in the world. The location in Qingdao Laixi is mainly due to the support of the market, port and local government. China is a vibrant and dynamic market. Nestl é has entered China for more than 30 years and has established 33 factories. The Chinese market plays a more and more important role in the global strategic development of Nestl é, and has become the second largest market of Nestl é in the world. The establishment of the new Lacey plant fully demonstrates Nestl é's continued commitment to the Chinese market and lays a solid foundation for the company's future development. "
Mr. Di Kewei, Chairman and CEO of Nestl é Greater China, also said: "Nestl é established Qingdao Nestl é Co., Ltd., which focuses on dairy production in Laixi City in 1996. Not only produce high-quality and delicious food for consumers, but also transform areas without traditional dairy farming into productive and efficient dairy areas. Nestl é's achievements are inseparable from the continued support of the local government, and the new investment is another important milestone in the win-win partnership between Nestl é and Lacey. Nestl é's vision in China is to provide products that meet the needs of domestic consumers. The new Nestl é coffee factory, like the dairy factory, will continue to create shared value for the local economy and community development. "
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Drinking coffee scientifically is the key.
Coffee, tea and cocoa are called the three major drinks in the world. Every day, about 1 billion people start their day with a cup of coffee; couples often go to warm and romantic cafes to enjoy strong coffee, which has become one of the most popular drinks in people's lives.
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Coffee chains speed up the pace of opening stores
Starbucks reported third-quarter net profit of $417.8 million, up 25.4% from the same period last year. Global same-store sales increased by 8%, with same-store sales in China and other Asia-Pacific regions up 9%.
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