Kraft Cuts Prices on Maxwell House and Other Coffee Brands

In the U.S., coffee drinkers have seen prices fluctuate for years — but now, two major players are making cuts. Following a decline in global green coffee bean costs, two of America’s biggest coffee sellers have slashed retail prices, putting more affordable options back on shelves for everyday consumers.

Kraft is reducing prices on its Maxwell House and Yuban roasted and ground coffees by around 6%, and cutting Gevalia brand roasted and ground coffee prices by nearly 10% in retail stores. Non-flavored instant coffee prices will drop roughly 4%, though Maxwell House International products are excluded. This follows a similar move by J.M. Smucker Co., which cut its packaged coffee prices by 6% just days earlier.

Why Are Coffee Prices Dropping Now?

The reason behind the price cuts is straightforward: the cost of raw, unroasted coffee — known as green coffee — has been falling. Global commodity prices for green coffee beans have declined steadily, easing pressure on roasters and retailers. That cost relief is now being passed on to consumers in the form of lower shelf prices for both roasted and instant coffee products.

Which Brands Are Affected by the Price Cuts?

Kraft Foods has announced price reductions on several of its well-known coffee lines:

• Maxwell House: Roasted and ground coffee prices cut by approximately 6%
• Yuban: Roasted and ground coffee prices also reduced by around 6%
• Gevalia: Roasted and ground coffee sold in retail stores sees a nearly 10% price drop
• Non-flavored instant coffee: General non-flavored instant coffee prices decrease by about 4%

The following products are not included in the cuts: any items sold under the Maxwell House International brand.

Just days prior, J.M. Smucker Co. — another major coffee producer — had announced an average 6% reduction on its packaged coffee products in the U.S., including well-known brands like Folgers and Dunkin’ Donuts coffee.

These moves mark the second round of price cuts for both companies since August of the previous year.

What Does This Mean for Coffee Shoppers?

For the average coffee drinker in the U.S., these price adjustments mean more affordable access to familiar brands. Whether you’re brewing Maxwell House at home, grabbing Gevalia for a richer roast, or sticking with instant coffee for convenience, you’re likely to see lower prices in stores. These cuts apply only to certain product lines and do not affect flavored or international offerings under some brands.

Frequently Asked Questions

Which Kraft coffee brands are getting a price cut?

Kraft is reducing prices on Maxwell House, Yuban, and Gevalia roasted and ground coffee. Maxwell House and Yuban prices are cut by about 6%, while Gevalia is seeing nearly a 10% reduction in retail stores. Non-flavored instant coffee is down about 4%, but Maxwell House International products are not included.

How much are Maxwell House prices dropping?

Maxwell House roasted and ground coffee prices are being reduced by approximately 6% in the U.S.

Is Gevalia coffee also getting cheaper?

Yes, Gevalia roasted and ground coffee sold in retail stores is seeing a price reduction of nearly 10%.

Are instant coffee prices changing too?

Non-flavored instant coffee prices are dropping by around 4%, but flavored or international instant coffee products, such as those under Maxwell House International, are not affected.

Did other coffee companies lower prices recently?

Yes, J.M. Smucker Co. announced a 6% average price reduction on packaged coffee products including Folgers and Dunkin’ Donuts just three days before Kraft’s announcement.

When did these price cuts start?

These are the second round of price cuts for both Kraft and Smucker since August of the previous year.

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