There are more than 2000 coffee shops in Xiamen, but less than 1% of them have qualified baristas.
Not long ago, Wu Yalian, a barista and post-90s girl from Gulangyu, won the overall championship of the World Barista Competition in China, becoming the youngest female champion in the history of China, which encouraged the coffee industry in Xiamen. However, the industry believes that Wu Yalian's success is only a case. At present, Xiamen has more than 2000 coffee shops and coffee beverage shops, large and small, but there is a very lack of good baristas, which directly makes it difficult to provide consumers with good coffee.
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Coffee giant Starbucks' O2O practice and its inspiration
Starbucks O2O practice course-Starbucks is one of the earliest traditional catering enterprises to touch the Internet:? Establish an online community to provide online services for offline services; Popularize the free Internet in stores to attract a large number of offline consumers: position yourself as the customer's third space besides the workplace and home; Using social networks, Starbucks brand image is deeply imprinted into the consciousness of young people.
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South Korea is the largest exporter of Yunnan coffee
According to the Yunnan Coffee Association, South Korea imports an average of 2000 tons of coffee from Yunnan every year, making it the largest exporter of coffee from Yunnan. Yunnan Province has a coffee planting area of more than 800,000 mu, with an annual output of more than 60,000 tons, accounting for 98% of the country's total. The products are sold in 31 countries and regions, including the United States, South Korea and Southeast Asia, among which South Korea has become the largest exporter of Yunnan coffee because of its market and tariff advantages.
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