Introduction of Colombian coffee flavor and taste Hope Manor in the Andes

In the early 1960s, the Colombian Coffee producers Association developed a strategy to distinguish Colombian coffee from coffee from other producing areas, so it was necessary to explain to consumers what makes our coffee different. Juan Diz was created against this background, and he introduced consumers around the world to the arduous manual production process of coffee and the hard work required to produce high-quality coffee. The resulting Juan Diz symbolizes and represents more than half a million (500000) Colombian coffee growers and small producers who grow and produce coffee for a living. The birth of this image is not only a genuine symbol for some time, but also a cordial face of our products.

The birth of Juan Diz

Juan Diz Coffee is the official brand of the National Coffee producers Association of Colombia (FNC). In 1960, FNC created the character of Juan valdez and implemented a global brand strategy. The Juan valdez brand is well known in Colombia and other American countries. More than 500000 Colombian coffee farmers give life to Juan Diz Coffee with their hard work and sweat. When tasting coffee, you also contribute to the improvement of other people's lives, because some of the proceeds from the sale of Juan Diz coffee will be directly used to improve the living conditions of Colombian coffee farmers.

Juan is in Colombia.

In Colombia, Juan can be seen on the streets. Juan has become an indispensable part of people's lives.