Starbucks enters Ethiopian Coffee and African Coffee Market where Coffee was born

Starbucks held a unique Ethiopian coffee tasting event at its flagship store in Beijing Kerry Center, the first zero-distance contact with coffee lovers since Ethiopian coffee from the birthplace of coffee arrived at Starbucks. "Starbucks China 2013 Coffee Minister" Shen Yaning, together with local guests from Ethiopia, with profound coffee knowledge and excellent coffee-making skills, as well as contagious coffee enthusiasm, vividly recreate the daily life scene of every family in Ethiopia to brew coffee and drink coffee.

Ethiopia: where Coffee was born

Ethiopia is recognized as the birthplace of coffee and the birthplace of all kinds of coffee we taste today. it plays an important role in the history of coffee development. With respect and admiration for the birthplace of coffee and the long-standing heritage of coffee culture, Starbucks solemnly launched the unique "Ethiopian Coffee" in stores across the country a few days ago. From January 6 to 12, it launched "Ethiopian Coffee week" in various stores to provide customers with pure Starbucks coffee while leading customers to experience a wonderful and unique journey of Starbucks coffee culture.

Legend has it that in the sixth century AD, an Arab shepherd came to the Ethiopian grasslands for grazing. He found that sheep became extremely active after eating a local red fruit. The shepherd himself tasted some. He found these fruits not only sweet and delicious, but also refreshing after eating. It happened that a Muslim was passing by and brought this incredible red fruit back to share with other parishioners. In this way, this delicious fruit quickly spread. This is the legendary origin of coffee.

In Ethiopia, people are proud of coffee and regard it as a gift to give back to the world. To this day, many Ethiopian families still retain the ceremony of daily coffee celebrations, with the hostess of each family inviting her family and neighbors to have coffee more than once a day. In their view, this is a way to show friendship and respect. In the magical land of Ethiopia, coffee beans are filled with the unique smell of coffee beans, and the sound of "Buna-Buna Tetu" is heard from time to time. Such a scene makes people full of wonderful expectations for coffee.

Starbucks Ethiopian Coffee: blessings from the birthplace of coffee

If coffee is a gift from Ethiopia to the world, then Starbucks' latest Ethiopian coffee is an expression of Starbucks' respect for the birthplace of coffee as a coffee industry leader. It is Starbucks' commitment to the origin of coffee, the inheritance and development of coffee culture, and the New year's resolution that Starbucks brings to Chinese customers.

This special coffee is made of washed beans from Stammer and Lim, two famous coffee producing areas in Ethiopia. It is moderately roasted and has a soft and smooth taste with a hint of black cocoa, spice and sweet citrus. It is a very delicious and unique coffee, suitable for tasting with dark chocolate and citrus fruits.

When you come to Starbucks stores recently, customers will find that Starbucks friends like to say "Buna-Buna Tetu". This is what Ethiopians say when they invite guests to a coffee celebration, which means "have a cup of coffee". For hundreds of years, Ethiopians have been used to drinking coffee and having parties at the same time, sharing coffee delicacies with friends and relatives at home through daily coffee celebrations. With the mysterious and unique taste from the coffee shrine, Starbucks Ethiopian Coffee inspires people's enthusiasm and imagination about coffee and its place of origin. It is very suitable as a gift to family and friends. When the New year is approaching, we can experience the customs and human feelings of Ethiopia together, and feel the blessings from the birthplace of coffee.

Starbucks Coffee: from seed to Cup

There is a saying: good coffee is grown. Coffee beans are born with good flavor, high quality and rich taste, not added.

As the global leader of espresso, Starbucks has a very high demand for coffee beans. Starbucks only uses the top quality Arabica coffee beans at high altitude, because the huge temperature difference between day and night at high altitude creates the density of coffee beans, and it is the density that determines the flavor of coffee beans. In addition, Starbucks also has very high standards for the classification and screening of coffee beans. It is these strict standards that determine the height of Starbucks coffee and lay a solid foundation for a unique Starbucks experience from the very beginning.

The unique Starbucks experience is inseparable from high quality coffee beans. From seemingly simple red coffee fruits to carefully selected and roasted coffee beans, to being sent to Starbucks stores, enthusiastic and professional star baristas are carefully prepared into cups of Starbucks coffee according to the individual needs of customers, thus achieving an unparalleled Starbucks experience again and again. During this period, each coffee bean has to pass through 34 hands and 4634 miles.

Ethiopian coffee is such a high-quality coffee bean carefully selected and presented by Starbucks. This New year, take this special coffee bean home, brew a pot of Ethiopian coffee when relatives and friends get together, entertain guests in this way, chat with each other in the curl of coffee aroma, savor the mystery of coffee birthplace, breathe the smell from coffee birthplace, and the sound of "Buna-Buna Tetu" echoes in your ears.